Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence BackWerk performance in the Germany and how they change over time
See what factors influence BackWerk performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of BackWerk' competitors in the Germany
An analysis of BackWerk' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
BackWerk is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand strength and customer preference, reflecting its competitive position in the industry.
BackWerk's market performance is at the 99th percentile, which is a leading position in the market. This indicates a high degree of market share and customer preference compared to its competitors in Germany. Peers include Wurstteufel, Schäfer Dein Bäcker GmbH, Freddy Fresh Pizza and Ihle, all also in the top percentile.
Customer satisfaction (CSAT) reflects loyalty and brand perception, influencing repeat business and positive word-of-mouth.
BackWerk's overall CSAT is 67%, a slight increase of 0.1 percentage points year-over-year. Satisfaction varies by state, with Saarland at 79% (+20.5pp) and North Rhine-Westphalia at 68% (-2.2pp). Customer satisfaction peaked in June 2025.
Average check reveals spending habits, reflecting pricing strategy effectiveness and customer willingness to spend.
BackWerk's overall average check is EUR 6.7, a decrease of 2.7% year-over-year. Hesse has the highest average check at EUR 8.9, while Bavaria has the lowest at EUR 6.5. The average check peaked in June 2025.
Outlet count indicates market reach and expansion, reflecting brand presence and accessibility.
BackWerk has 106 outlets in North Rhine-Westphalia, the most in Germany. Baden-Württemberg has 26 outlets, Hesse has 17, Lower Saxony has 16, and Bavaria has 15. Other states have fewer than 10 locations.
Competitor analysis identifies direct rivals and customer preferences, informing competitive strategies and positioning.
BackWerk's top competitors are McDonald's (14.39% cross-visitation), Burger King (6.74%), Cafe Extrablatt (4.37%), Coffee Fellows (3.10%), and Subway (3.10%). This indicates that customers who visit BackWerk also frequent these fast-food chains and cafes.
Traffic workload reveals peak hours, guiding staffing and resource allocation for optimal service and efficiency.
BackWerk experiences peak traffic between 9 AM and 12 PM, with a high of 52.66% at 11 AM. Traffic is lowest between midnight and 4 AM. This workload analysis informs staffing and operational decisions.
Consumer segments drive targeted marketing, tailoring strategies to resonate with specific demographics, maximizing engagement and ROI.
BackWerk's customer base is predominantly women, with a strong showing from Gen Z. There is high affinity from Gen Z, with 135%, suggesting focused campaigns targeted at this demographic group may be effective.