Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence BackWerk performance in the Germany and how they change over time
See what factors influence BackWerk performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
BackWerk is ahead of most brands
Sample of brands in the same percentile
An analysis of BackWerk' competitors in the Germany
An analysis of BackWerk' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
BackWerk's market performance is at the 59th percentile, indicating an average/above average market standing. This means BackWerk captures more foot traffic than 59% of brands in the Cafe & Restaurants industry in Germany. Performance peers in the same range include The ASH, Coccodrillo, Kamps Bäckerei, Miss Pepper, Bäckerei Büsch, and Al Midan Al Dimaschki.
Competitor analysis identifies key rivals and customer cross-visitation, informing competitive strategies.
BackWerk's top competitors based on customer cross-visitation are McDonald's (15.59%), Burger King (7.79%), L'Osteria (3.81%), Cafe Extrablatt (3.32%), and KFC (3.15%). This indicates a significant overlap in customer base with these fast-food and casual dining chains.
Traffic workload by hours reveals peak times, helping optimize staffing and resource allocation.
BackWerk experiences peak traffic between 8:00 AM and 12:00 PM, with the highest workload at 11:00 AM (50.81%). Traffic is lowest between midnight and 3:00 AM. This data can inform staffing and marketing strategies.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies.
Women are overrepresented among BackWerk's customers (affinity index 102), while men are slightly underrepresented (affinity index 99). Gen Z shows a high affinity (159), Gen Y is also overrepresented (114), and Gen X is underrepresented (91).