Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence BackWerk performance in the Germany and how they change over time
See what factors influence BackWerk performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of BackWerk' competitors in the Germany
An analysis of BackWerk' competitors in the Germany
In Cafés & Restaurants
·Jun – Aug 25
BackWerk is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
BackWerk's market performance is at the 56th percentile, indicating an average/above average market standing. This means BackWerk captures more foot traffic than 56% of brands in the Cafe & Restaurants industry in Germany. Performance peers in the same percentile range include Schäfer Dein Bäcker GmbH, Wurstteufel, ROSI'S Autohof, Tchibo im Supermarkt, PURiNO, and Ihle.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps identify areas for improvement and maintain a competitive edge.
BackWerk's overall customer satisfaction is 69%, a slight increase of 0.3 percentage points year-over-year. Baden-Württemberg shows the highest CSAT at 82%, while Lower Saxony has a CSAT of 69%. The CSAT trend shows fluctuations between 64.65% and 71.64% during the reporting period.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify opportunities to increase revenue per transaction.
BackWerk's overall average check is 6.70 EUR, a decrease of 3% year-over-year. Hesse has the highest average check at 8.90 EUR. The average check fluctuated between 6.24 EUR and 6.99 EUR during the reporting period.
Outlet count indicates brand reach and market presence. Tracking outlet distribution helps assess market penetration and identify expansion opportunities.
BackWerk has 110 outlets in North Rhine-Westphalia, representing the largest concentration. Baden-Württemberg has 26 outlets, while Hesse and Bavaria each have 17. Brandenburg has the fewest outlets, with only 2.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and reveals potential partnerships.
McDonald's is the most frequently visited competitor by BackWerk customers (14.55% cross-visitation), followed by Burger King (6.81%), Cafe Extrablatt (4.42%), Starbucks (3.13%), and Subway (2.95%).
Traffic workload analysis reveals peak hours and customer flow. Understanding traffic patterns helps optimize staffing, manage resources, and improve customer experience.
BackWerk experiences peak traffic between 8 AM and 12 PM, with the highest workload at 11 AM (51.68%). Traffic is lowest between midnight and 4 AM. This data suggests a strong morning and midday demand.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and brand affinity.
Women are overrepresented among BackWerk's consumers (94 affinity index), while men are also overrepresented (104 affinity index). Gen Z shows the highest affinity (137 affinity index), followed by Gen Y (108 affinity index), and Gen X (93 affinity index).