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Managing Partner, Global Business Development
See what factors influence KFC performance in the Germany and how they change over time
See what factors influence KFC performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Germany
An analysis of KFC' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in Germany is in the top 1% making it a leading brand. This high percentile indicates a very strong market presence and customer preference compared to its peers like L'Osteria, Burger King and McDonald's, which are also in the leading top 1%.
CSAT reflects customer happiness, driving loyalty and positive word-of-mouth, impacting long-term revenue and brand reputation.
KFC's overall customer satisfaction (CSAT) in Germany is 57%, a 3.7 percentage point increase year-over-year. Rhineland-Palatinate shows the highest CSAT at 79%, while Hesse has 58%. The dynamic CSAT data shows fluctuations between 55.57% and 58.37% during the observed period, indicating variable customer experiences.
Average check reveals spending per customer, vital for revenue forecasting, menu optimization, and understanding purchasing behavior.
The overall average check for KFC in Germany is 18.6 EUR, up 3.8% year-over-year. Thuringia has the highest average check at 21 EUR. The dynamic average check data fluctuates between 18.18 EUR and 19.33 EUR, indicating variable spending habits.
Outlet count indicates brand reach and accessibility, crucial for market penetration, revenue generation, and brand visibility.
KFC has the most outlets in North Rhine-Westphalia (47), followed by Bavaria (31) and Hesse (29). This distribution shows stronger presence in some states compared to others like Bremen (3), indicating varied regional market penetration.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantages.
McDonald's (18.03%) and Burger King (10.57%) are the top competitors for KFC in Germany, based on cross-visitation data. L'Osteria (2.54%) and Subway (2.52%) also compete, but at a lower scale. This data indicates substantial overlap in customer base between KFC and its main rivals.
Traffic workload identifies peak hours, enabling efficient staffing, optimized service, and enhanced customer experience.
KFC's traffic workload in Germany peaks between 11:00 and 22:00, with the highest traffic workload observed at 18:00 (66.03%). Traffic is minimal between midnight and 8:00. This data informs staffing and resource allocation to manage peak demand efficiently.
Consumer segments enable targeted marketing, tailoring strategies to specific demographics for improved engagement and conversion.
Women show an affinity of 70%, while men show 117%. Among generations, Gen X shows 93%, Gen Y shows 114%, and Gen Z shows 112%. Men, Gen Y and Gen Z are over-represented among KFC customers in Germany, suggesting these groups have a higher affinity.