Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Germany and how they change over time
See what factors influence KFC performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Germany
An analysis of KFC' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in Germany is at the 85th percentile, indicating an above-average market position. This means KFC outperforms most competitors in attracting customer traffic. Performance peers include Hans im Glück (75th), Subway (80th), and PETER PANE Burgergrill & Bar (82nd).
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
KFC's overall customer satisfaction in Germany is 58%, a 3.4 percentage point increase year-over-year. Rhineland-Palatinate shows the highest satisfaction (80%), while Hesse shows the lowest (59%). The CSAT trend shows slight fluctuations between May and July 2025.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
The overall average check for KFC in Germany is 18.6 EUR, a 3.8% increase year-over-year. Thuringia has the highest average check (21 EUR). The average check fluctuated between May and July 2025, with a slight decrease over time.
Outlet count indicates market reach and accessibility, influencing brand visibility and customer convenience.
KFC has the most outlets in North Rhine-Westphalia (47), followed by Bavaria (32) and Hesse and Baden-Württemberg (29 each). This distribution highlights KFC's stronger presence in certain regions of Germany.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's (18.04%) and Burger King (10.57%) are the top competitors for KFC in Germany based on cross-visitation. L'Osteria (2.54%), Subway (2.52%), and Pizza Hut (1.96%) also attract some of KFC's customers.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
KFC's peak traffic workload in Germany occurs between 11:00 and 21:00, with the highest workload at 18:00 (64.90). Traffic is minimal between 0:00 and 9:00, indicating lower operational needs during these hours.
Understanding consumer segments informs targeted marketing, tailoring messaging and offerings to specific demographics.
KFC's customer base in Germany shows a high affinity towards women (70) and men (119). Gen X is under-indexed (93), while Gen Y (114) and Gen Z (112) show higher affinity. These insights can inform targeted marketing and positioning strategies.