Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Yogurtland performance in the United States and how they change over time
See what factors influence Yogurtland performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Yogurtland' competitors in the United States
An analysis of Yogurtland' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Yogurtland is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference versus competitors, vital for strategic decisions and investment.
Yogurtland's market performance is leading (99th percentile), indicating a strong competitive position in the Cafe & Restaurants industry in the United States. This high percentile suggests Yogurtland captures a significant share of customer traffic compared to peers like The Kebab Shop, Edley's Bar-B-Que, Flower Child, La Parrilla, Fatburger, and Morton's The Steakhouse, all within a similar top-tier market standing.
Customer satisfaction (CSAT) is vital to understand customer experience and to improve loyalty, retention, and brand advocacy.
Yogurtland's overall customer satisfaction is 69%, a 3.7 percentage point increase year-over-year. States like New Jersey (90%), Colorado (87%), and Texas (83%) show high CSAT. The CSAT dynamic data shows fluctuation through the period, peaking in July 2025. This suggests improvements in customer experience, particularly in these states, but ongoing attention to maintaining and improving satisfaction levels is crucial.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and market share potential.
Yogurtland has 156 outlets in California, signifying a strong presence. Texas has 13, Nevada 11, while other states such as Utah and Louisiana each have 4. This distribution highlights a concentration in California and opportunities for expansion in other states to increase overall market reach.
Knowing top competitors is crucial to benchmarking, strategic planning, and gaining a competitive edge to improve market share.
McDonald's (15.79%), In-N-Out Burger (12.21%), Starbucks (9.79%), Jack in the Box (6.74%) and Chick-fil-A (6.42%) are top competitors. These brands capture a portion of Yogurtland's customers, indicating they are alternatives for consumers. Understanding why customers visit these competitors provides insights for targeted marketing and service improvements.
Traffic workload distribution helps optimize staffing, manage resources efficiently, and improve customer service during peak hours.
Yogurtland's peak traffic is between 11:00 AM and 10:00 PM, with the highest workload between 4:00 PM and 7:00 PM. This data indicates the busiest hours, enabling effective staffing and resource allocation to enhance customer experience. Low traffic during early morning hours suggests opportunities for targeted promotions.
Consumer segment analysis enables targeted marketing, personalized offers, and tailored experiences, enhancing engagement and loyalty.
Yogurtland's customer base shows a high affinity with women (Index 101) and Gen Z (Index 101). This higher affinity suggests that Yogurtland is particularly appealing to these groups. Gen X (Index 95) and Gen Y (Index 97) are slightly under-indexed, which may indicate an opportunity to tailor marketing strategies and improve engagement with those segments.