Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Yayoi performance in the Thailand and how they change over time
See what factors influence Yayoi performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Yayoi is right in the middle
Sample of brands in the same percentile
An analysis of Yayoi' competitors in the Thailand
An analysis of Yayoi' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Yayoi's market performance is at the 48th percentile in Thailand's Cafe & Restaurants industry, indicating a below average/lagging market position. This means Yayoi captures less foot traffic than many competitors. Performance peers in the same percentile range include Santa Fé Steak, Kinroll, MALGUDI, Sabi Shabu Halal Ramkhamhaeng 59, Yogurt works, and ตำโคราช Legend.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, influencing loyalty and repeat business.
Yayoi's overall customer satisfaction is 64%, a decrease of 14.8 percentage points year-over-year. Samut Prakan Province shows the highest CSAT at 77%, while Chiang Mai Province has the lowest at 43%. The CSAT trend decreased from June to July 2025, then slightly increased in August.
Average check (Avg Check) indicates how much customers spend per visit, reflecting pricing strategy and customer spending habits.
Yayoi's overall average check is 406.1 THB, an increase of 8.4% year-over-year. Chiang Mai Province reports an average check of 386.4 THB. The average check increased steadily from June to August 2025, peaking at 452.38 THB.
Number of outlets indicates brand's reach and presence, reflecting expansion strategy and market coverage.
Yayoi has the most outlets in Chon Buri Province (12), followed by Samut Prakan Province (11). Other provinces with a significant number of outlets include Pathum Thani (8) and Nonthaburi (7). This distribution shows Yayoi's concentration in certain regions of Thailand.
Identifying competitors helps understand the competitive landscape and benchmark performance against key players.
Yayoi's top competitors based on cross-visitation are Café Amazon (14.71%), KFC (10.29%), Starbucks (9.56%), McDonald's (8.09%), and MK Restaurant (6.62%). This indicates that customers who visit Yayoi also frequently visit these brands.
Traffic workload by hours reveals peak hours and customer flow, optimizing staffing and resource allocation.
Yayoi experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload occurring around 5:00 PM to 6:00 PM. Traffic is minimal during the early morning hours (0:00 AM to 7:00 AM).
Understanding consumer segments enables targeted marketing and product development, improving customer engagement and ROI.
Yayoi's customer base shows a high affinity towards women (94 index) and men (105 index). Gen X is overrepresented (148 index), while Gen Y (92 index) and Gen Z (76 index) are underrepresented, suggesting a stronger appeal to older demographics.