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Managing Partner, Global Business Development
See what factors influence Yayoi performance in the Thailand and how they change over time
See what factors influence Yayoi performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Yayoi' competitors in the Thailand
An analysis of Yayoi' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Yayoi is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, competitive strength and customer preference.
Yayoi, with a market performance percentile of 99, is a leading brand in Thailand's Cafe & Restaurants industry. This indicates a strong market presence and high customer preference compared to peers like EAT ME RESTAURANT, Katei Shabu (The Fourth Sai4), Copper Noodle, Jungle Club, SPICE Thai Cuisine and Bar, and dokidoki cafe, all within the same percentile range.
Customer satisfaction is critical for loyalty and growth. Monitoring its trends reveals how well Yayoi meets customer expectations.
Yayoi's overall customer satisfaction is 62%, a 10 percentage point decrease year-over-year. While Chiang Rai Province shows high satisfaction (92%) with a significant increase, other key provinces like Samut Prakan (75%), Phuket (63%), Chon Buri (48%) and Chiang Mai (31%) exhibit declining satisfaction levels. This data indicates a need to investigate and address declining customer satisfaction, particularly in Chiang Mai.
Average check indicates customer spending per visit, reflecting menu pricing, popularity, and customer purchasing power.
Yayoi's overall average check is 389.3 THB, a 4.4% increase year-over-year. Chon Buri Province has the highest average check (550 THB), while Chiang Mai Province reports 363.6 THB. Analyzing the dynamic average check indicates an increasing trend in July 2025 which may reflect seasonality or menu changes.
Outlet count reflects brand reach. Understanding outlet distribution across states helps assess market penetration.
Yayoi has a significant presence in Thailand, with Chon Buri Province leading with 12 outlets, followed by Samut Prakan Province with 11 outlets. Pathum Thani and Nonthaburi Provinces each have 8 outlets. The distribution of outlets indicates a strong presence in central Thailand, with opportunities for expansion in other regions.
Competitor analysis reveals customer preferences and overlapping markets, informing competitive strategies and positioning.
Yayoi's top competitors based on cross-visitation include Café Amazon (19.54%), MK Restaurant (12.07%), Starbucks (9.77%), Sizzler (8.05%), and McDonald's (7.47%). This indicates that Yayoi customers frequently visit these brands, suggesting a need to analyze their offerings and strategies to enhance Yayoi's competitive edge.
Traffic workload by hour uncovers peak times and informs staffing, promotions, and resource allocation for efficiency.
Yayoi experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest activity around 6:00 PM (56.10%). Minimal traffic occurs between midnight and 7:00 AM. This pattern highlights the need for optimal staffing and resource allocation during peak hours to ensure customer satisfaction and operational efficiency.
Understanding consumer segments by gender and generation is crucial for targeted marketing and product development.
Yayoi's customer base shows high affinity with Women (Index 89) and over-representation among Gen X (Index 154). Men are also represented (Index 108), while Gen Y (Index 93) and Gen Z (Index 65) are under-indexed. Targeted marketing campaigns focusing on Gen X could be most effective. Also the trend of growing number of men is observed.