Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Santa Fé Steak performance in the Thailand and how they change over time
See what factors influence Santa Fé Steak performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Santa Fé Steak' competitors in the Thailand
An analysis of Santa Fé Steak' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Santa Fé Steak is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Santa Fé Steak's market performance is at the 48th percentile in Thailand's Cafe & Restaurants industry, indicating a below average/lagging market position. This suggests the brand has a smaller share of foot traffic compared to competitors. Performance peers in the same percentile range include Karaweik Burmese Food Restaurant, Yogurt works สาขา ลาดพร้าววังหิน, The G2 Veg & Non-Veg Restaurant, มู่หลิน ชาบูหม่าล่าหม้อไฟ 木林火锅 สาขา สนามบินน้ำ, เจ้าสัวน้อยหมูกะทะบรมราชชนนี, and Smashburger.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception, directly impacting revenue and long-term success.
Santa Fé Steak's overall customer satisfaction is 68%, a decrease of 9.3 percentage points year-over-year. Chon Buri Province shows the highest CSAT at 71%, while Songkhla and Nonthaburi Provinces show lower CSAT scores with significant decreases. This indicates a need to address customer concerns, especially in Songkhla and Nonthaburi, to improve overall satisfaction.
Average check (AvgCheck) indicates spending per customer, reflecting menu pricing strategy and customer purchasing behavior.
Santa Fé Steak's overall average check is 354.4 THB, a decrease of 6.1% year-over-year. Chon Buri Province reports an average check of 300 THB. The trend shows an increase in average check during the observed period, peaking in August 2025. This suggests potential changes in menu offerings or customer spending habits.
Number of outlets indicates brand's market presence and expansion strategy, influencing accessibility and brand visibility.
Santa Fé Steak has the most outlets in Chon Buri Province (9), followed by Nonthaburi Province (8). Other provinces have fewer outlets, indicating a concentration of the brand's presence in specific regions. This distribution highlights key markets for Santa Fé Steak and potential areas for expansion.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Santa Fé Steak, based on cross-visitation, are Starbucks (9.24%), Sizzler (9.24%), Café Amazon (5.88%), MK Restaurant (5.88%), and Swensen's (5.88%). This indicates that customers who visit Santa Fé Steak also frequently visit these brands, suggesting they cater to similar customer segments or dining preferences.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation for better service.
Santa Fé Steak experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest traffic around 12:00 PM to 2:00 PM. Traffic is significantly lower during early morning hours. This data suggests optimal staffing and resource allocation should focus on the peak hours to ensure efficient service and customer satisfaction.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies.
Santa Fé Steak's customer base shows a high affinity towards women (77%), while men are over-represented (121%). Among generations, Gen Z is significantly over-represented (158%), while Gen X (96%) and Gen Y (92%) are under-represented. This suggests that Santa Fé Steak resonates more strongly with Gen Z and women, indicating opportunities for targeted marketing campaigns.