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Managing Partner, Global Business Development
See what factors influence Subway performance in the India and how they change over time
See what factors influence Subway performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the India
An analysis of Subway' competitors in the India
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, essential for understanding competitive dynamics and guiding strategic decisions.
Subway, with a market performance percentile of 99 in India's Cafe & Restaurants industry, is a leading brand. This shows a strong market presence, with customers frequently choosing it over competitors like Punjab Grill, Star Briyani, Copper Kitchen, Saravana Bhavan, Sagar Ratna, and Leon's Burgers & Wings, all within a similar top-tier ranking.
Customer satisfaction is vital as it reflects customer loyalty, impacts brand reputation, and drives repeat business and positive word-of-mouth.
Subway's overall customer satisfaction in India is 68%, a significant increase of 11.5 percentage points year-over-year. Uttarakhand and Jharkhand show the highest satisfaction (83%), while Chhattisgarh has decreased to 80%. The CSAT score improved from 67.83% in May to 69.53% in July 2025.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception of the brand.
Subway's average check in India is INR 500.7, a slight increase of 0.1% year-over-year. Jharkhand has the highest average check (INR 709.1), while Punjab has the lowest (INR 587.2). The average check increased from INR 485.86 in May to INR 517.50 in July 2025.
Number of outlets indicates brand reach, market penetration, and expansion strategy, influencing revenue potential and customer accessibility.
Subway has the most outlets in Maharashtra (161), followed by Punjab (127) and Karnataka (95). This shows Maharashtra as a key region for Subway, with Punjab and Karnataka also holding significant presence. The number of outlets reflect their operational reach across these states.
Competitor analysis is crucial for strategic positioning, identifying competitive threats, and understanding customer preferences across different brands.
McDonald's (9.43%), KFC (7.55%), Domino's Pizza (5.88%), Burger King (4.95%), and Pizza Hut (3.75%) are the top competitors most frequently visited by Subway customers in India. This cross-visitation data highlights key competitors and customer overlap, influencing Subway's market strategy.
Understanding traffic workload helps optimize staffing, manage resources, and improve customer experience during peak and off-peak hours.
Subway experiences peak traffic workload between 7 PM and 8 PM, reaching 56.84% and 54.64% respectively. The lowest traffic is between 4 AM and 6 AM. Understanding peak hours help Subway optimize resource allocation.
Consumer segmentation enables targeted marketing, product personalization, and tailored experiences, improving engagement and brand affinity.
Subway's customer base in India is skewed towards women (index 92) and Gen Z (index 109), showing high affinity for that segment. Men are slightly overrepresented (index 103) compared to the average, while Gen X is underrepresented (index 94). This suggests that Gen Z and women are more engaged with the brand compared to others.