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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wow Bao performance in the United States and how they change over time
See what factors influence Wow Bao performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wow Bao' competitors in the United States
An analysis of Wow Bao' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Wow Bao is in the lower 23% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Wow Bao's market performance is in the lower 23%, indicating a lagging position. This means Wow Bao captures less foot traffic compared to competitors like Rainha Dos Queijos Restaurant, Tuscan Tavern & Grill, La Fonda Sports Bar, Victrola Coffee Roasters, Oak and Embers Tavern, and Chick & Ruth's Delly, all within the same percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Wow Bao's overall CSAT is 35%, a 3.4 percentage point increase year-over-year. CSAT varies by state: Illinois shows 46% (+7.8pp), Georgia 45% (+45.5pp), and Virginia 15% (-10.2pp). The CSAT trend decreased from 48.39% in June 2025 to 30% in August 2025.
Average check reveals spending per customer, crucial for revenue forecasting and menu optimization.
Wow Bao's overall average check is $27.40, a 40.7% increase year-over-year. In Illinois, the average check is $18.20 with no growth. The average check increased from $25.77 in June 2025 to $30.95 in July and August 2025.
Outlet count indicates brand reach and expansion, influencing market presence and accessibility.
Wow Bao has the most outlets in Florida (22), followed by Virginia, Georgia, and Pennsylvania (8 each). Other states include Michigan, North Carolina (8 each), Ohio, Illinois, and Massachusetts (5 each), and New Jersey (4).
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Wow Bao's top competitors based on customer cross-visitation are Buffalo Wild Wings (10.34%), Starbucks (10.34%), Chick-fil-A (10.34%), Olive Garden Italian Restaurant (6.90%), and Taco Bell (6.90%).
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Wow Bao experiences peak traffic workload between 11 AM and 7 PM, with the highest workload around 3 PM (47.85%). Traffic is minimal between midnight and 7 AM.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Wow Bao's customer base shows a high affinity among women (127 index), indicating over-representation. Gen X (115 index), Gen Y (111 index), and Gen Z (107 index) also show high affinity, suggesting these generations are more engaged with the brand.