Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Wing's Army performance in the Mexico and how they change over time
See what factors influence Wing's Army performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wing's Army' competitors in the Mexico
An analysis of Wing's Army' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wing's Army is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Wing's Army holds a leading market performance percentile of 99 in Mexico's Cafe & Restaurants sector. This indicates a strong market presence. Performance peers in the same range include Los Arcos, Rebel Wings Galerías Metepec, Pollo Pepe, The Cheesecake Factory, Ebisu sushi and bowls, and Red Fish & Drinks.
Customer satisfaction (CSAT) measures customer contentment, influencing loyalty and brand reputation, which impacts long-term revenue and growth.
Wing's Army boasts a 77% overall CSAT score in Mexico, a 3 percentage point increase year-over-year. Guanajuato shows the highest CSAT at 80%, with a significant increase. State of Mexico, Veracruz, and Quintana Roo experienced CSAT decreases. The upward CSAT trend from May to July suggests improving customer experiences.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing power within the Cafe & Restaurants industry.
Wing's Army's overall average check is 373.7 MXN, up 12.4% year-over-year. Oaxaca shows the highest average check at 405.3 MXN. Jalisco has the lowest at 342.9 MXN. The average check remained relatively stable from May to July, indicating consistent spending habits.
Identifying top competitors through cross-visitation reveals direct rivals and potential partnership opportunities within the Cafe & Restaurants landscape.
Wing's Army's top competitors based on customer cross-visitation are Little Caesars (7.92%), Domino's Pizza (5.45%), KFC (5.20%), Starbucks (4.70%), and McDonald's (4.46%). This suggests that customers who visit Wing's Army also frequent these establishments.
Understanding consumer demographics like gender and generation enables targeted marketing, improving ad relevance and ROI within the Cafe & Restaurants market.
Wing's Army's customer base shows a high affinity among women (index 85) and men (index 111). Gen Y (index 123) and Gen Z (index 119) are overrepresented, indicating strong affinity, while Gen X (index 59) is underrepresented.