Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wing's Army performance in the Mexico and how they change over time
See what factors influence Wing's Army performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wing's Army' competitors in the Mexico
An analysis of Wing's Army' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Wing's Army is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wing's Army holds the 63rd percentile in market performance. This indicates an average/above average market standing relative to competitors in Mexico's Cafe & Restaurants industry. Performance peers in the same percentile include La Casa del Waffle, Huitziloporky Plaza, The Cheesecake Factory, Pata De Elefante, Rock n'Wok, and Del Pingo al Tango.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Wing's Army's overall customer satisfaction is 79%, a slight decrease of 0.1 percentage points year-over-year. Zacatecas shows the highest CSAT at 90%, with a significant increase of 49.6 percentage points. Tlaxcala also shows high CSAT at 89% with a 75.2 percentage point increase. State of Mexico and Veracruz show decreases in CSAT.
Average check reveals spending per customer, crucial for revenue insights and pricing strategy optimization.
The overall average check for Wing's Army is 382.8 MXN, an increase of 8.5% year-over-year. Oaxaca has the highest average check at 453.6 MXN. Veracruz's average check is 394.3 MXN, Guanajuato's is 382.5 MXN, State of Mexico's is 374.3 MXN, and Zacatecas's is 354.5 MXN. Growth values are not available.
Outlet count indicates brand reach and market presence, vital for expansion and accessibility assessment.
Wing's Army has the most outlets in Jalisco (9), followed by Veracruz (8), and Sinaloa (7). The State of Mexico has 5 outlets, Guanajuato has 4, and Durango, Quintana Roo, Oaxaca, Nuevo León, and Aguascalientes each have 3 outlets. Growth data is not available.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Wing's Army, based on cross-visitation, are Little Caesars (8.13%), Domino's Pizza (5.63%), Carl's Jr. (4.38%), VIPS (4.38%), and Starbucks (4.06%). This indicates that customers who visit Wing's Army also frequently visit these establishments.
Traffic workload analysis optimizes staffing and resource allocation, enhancing customer experience and operational efficiency.
Wing's Army experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 20:00 (58.08%). Traffic is significantly lower during the early morning hours, with the lowest workload at 5:00 (0.19%).
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific groups.
Wing's Army's customer base shows a high affinity towards women (87%) and men (111%). Gen Z (136%) and Gen Y (115%) are overrepresented, indicating high affinity, while Gen X (70%) is underrepresented.