Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wing's Army performance in the Mexico and how they change over time
See what factors influence Wing's Army performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Wing's Army is in the lower 40% of brands
Sample of brands in the same percentile
An analysis of Wing's Army' competitors in the Mexico
An analysis of Wing's Army' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wing's Army's market performance is in the lower 40%, indicating a below average market standing. This means that Wing's Army captures less foot traffic compared to the majority of its competitors in Mexico's Cafe & Restaurants industry. Performance peers in the same percentile range include Mariscos El Rey, Centenario 107, Nevería Roxy, Mariscos Chilo, Atelier, and TEYA.
Identifying top competitors helps refine strategies. Cross-visitation data reveals shared customers, informing targeted marketing and competitive positioning.
Wing's Army's top competitors based on customer cross-visitation are Little Caesars (8.82%), Domino's Pizza (5.88%), Carl's Jr. (5.88%), Toks (3.92%), and KFC (3.92%). This indicates that customers who visit Wing's Army also frequently visit these brands, suggesting they are direct competitors for the same customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and service speed.
Wing's Army experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 20:00 (53.44%). Traffic is minimal between 0:00 and 11:00. This data suggests that Wing's Army is most popular during dinner hours, requiring adequate staffing and resources during these peak times.
Understanding consumer segments allows targeted marketing. Gender and generation insights inform tailored campaigns, boosting engagement and brand affinity.
Wing's Army's customer base shows a high affinity for both women (97) and men (103). Gen X is overrepresented (428), indicating a strong affinity from this generation. This suggests that marketing efforts should consider the preferences and behaviors of Gen X consumers.