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Managing Partner, Global Business Development
See what factors influence Wings and Rings performance in the United States and how they change over time
See what factors influence Wings and Rings performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wings and Rings' competitors in the United States
An analysis of Wings and Rings' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wings and Rings is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, reflecting competitive strength and customer preference within the Cafe & Restaurants industry.
Wings and Rings' Market Performance is at the 99th percentile, indicating a leading position in the United States' Cafe & Restaurants industry. This high percentile shows strong competitive performance. Peers in a similar range include OAK'D BBQ, Jakes Burgers and Beer, The Dirty Buffalo, Thai Street Cafe, Bruno's of Brooklyn and Honey Berry Pancakes and Cafe, all at the 99th percentile.
Customer satisfaction (CSAT) reflects loyalty and brand perception. Higher CSAT scores usually indicate better customer experiences, which drives business growth.
Wings and Rings has an overall CSAT of 76%, a 5.1 percentage point increase year-over-year. Florida has the highest CSAT at 92% with 16.5 percentage points increase, while Ohio has the lowest at 77% with a decrease of -0.8 percentage points. This shows overall positive sentiment but highlights areas needing improvement.
Average check (transaction value) indicates spending per customer. Monitoring this KPI can reveal pricing effectiveness and upselling opportunities.
Wings and Rings has an overall average check of $24.7 USD, a slight increase of 0.1% year-over-year. North Dakota has the highest average check at $33.6 USD, while Florida has $28 USD. This suggests variations in spending habits across different states.
Outlet count indicates brand reach. Tracking expansion helps assess growth and market penetration strategies across various regions.
Wings and Rings has the highest number of outlets in Ohio (13), followed by Texas (12). North and South Dakota each only have one outlet. This distribution shows a concentration of outlets in certain states, indicating strategic regional focus.
Knowing top competitors, based on shared customers, informs targeted strategies. Cross-visitation analysis reveals competitive dynamics and customer choices.
Wings and Rings' customers also frequently visit McDonald's (17.08% cross-visitation), Wendy's (8.03%), Chick-fil-A (6.86%), Taco Bell (6.72%), and Dairy Queen (6.28%). McDonald's is the most popular competitor, which reveals direct competition for customer traffic.
Understanding traffic patterns throughout the day enables efficient staffing and targeted promotions during peak hours to improve resource allocation.
Wings and Rings experiences peak traffic between 17:00 and 19:00 (5 PM to 7 PM), with the highest traffic workload at 18:00. Traffic is minimal between 0:00 and 10:00 (12 AM to 10 AM). This shows the evening is the busiest time.
Analyzing consumer demographics informs marketing strategies. Gender and Generation insights allow targeted campaigns, enhancing engagement and brand affinity.
Wings and Rings' customer base shows high affinity towards Men (index 121) and Gen Z (index 138). Women (index 77) and Gen Y (index 76) are under-indexed. Gen X segment is over-represented (index 120) as well. These indexes reveal key target demographics relative to the average consumer.