Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Wingman performance in the Mexico and how they change over time
See what factors influence Wingman performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Wingman is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Wingman' competitors in the Mexico
An analysis of Wingman' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wingman is a leading brand in Mexico's Cafe & Restaurants industry with a Market Performance percentile of 99. This shows a leading market position, indicating strong customer preference. Performance peers like Café La Paloma, Mariscos El Torito, El Jarocho, El Fruty Restaurante, Burrito amor and Tacos Karina also share this top percentile.
Customer Satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation, crucial for sustainable growth.
Wingman's overall CSAT in Mexico is 59%, a 1.6 percentage point increase year-over-year. Aguascalientes shows the highest CSAT at 86% with a 28.6 percentage point increase, while Jalisco has a CSAT of 54% with an 8 percentage point decrease. Baja California has 33% with 33.3pp up. Focus on improving Jalisco's CSAT may be beneficial.
Average Check, the average money spent per transaction, reveals spending habits and pricing effectiveness for revenue optimization.
Wingman's overall average check is 265.6 MXN, a 9.9% decrease year-over-year. Jalisco has an average check of 272.3 MXN with no growth. Baja California averages 233.3 MXN with no growth either. Addressing the average check decline may require pricing or promotional strategy adjustments.
The number of outlets indicates brand reach, market penetration, and potential revenue, crucial for expansion strategy and revenue.
Wingman has 28 outlets in Mexico. Jalisco leads with 17 outlets, followed by Guanajuato and Baja California, each with 3. Sinaloa has 2, while Aguascalientes, Colima and Sonora have 1 each. Jalisco represents the largest market for Wingman in terms of outlet presence.
Identifying competitors is crucial for strategic positioning, understanding market dynamics, and gaining a competitive edge.
Wingman's top competitors based on customer cross-visitation are Little Caesars (8.11%), KFC (6.31%), Starbucks (5.41%), Carl's Jr. (5.41%), and Cuarto de kilo (4.5%). These brands attract Wingman's customers, indicating potential areas for differentiation and competitive strategy.
Traffic workload distribution shows peak hours, informing staffing, promotions, and resource allocation for efficiency.
Wingman experiences peak traffic workload between 18:00 and 21:00, with the highest activity at 20:00 (51.81%). The lowest activity is between 1:00 and 11:00. Focus should be on optimizing resources and staffing during peak hours to maximize customer satisfaction.
Consumer segments show gender and generation affinity, which help tailor marketing strategies and product development.
Wingman's customer base has a high affinity among women (index 71, delta -3.91), indicating a potential skew in gender preferences. Gen Z shows very high affinity (index 832, delta 100). Marketing efforts should be made to align with the high affinity segments.