Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Paulette performance in the Mexico and how they change over time
See what factors influence Paulette performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Paulette' competitors in the Mexico
An analysis of Paulette' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Paulette is in the lower 39% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Paulette's MARKET PERFORMANCE is in the lower 39% in Mexico's Cafe & Restaurants industry, indicating a below average market standing. This suggests that Paulette captures less foot traffic compared to its competitors. Performance peers in the same percentile include Titos, The Ventanita Cafe, Querrevé, l'ostia, Crabster, and Pasteleria Fliegen.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Paulette's overall CSAT is 69%, a 0.6 percentage point increase year-over-year. In Jalisco, the CSAT is also 69%, with a similar growth of 0.6 percentage points. This indicates a positive trend in customer satisfaction, though further investigation into drivers is warranted.
Average check reflects spending per customer, crucial for revenue. Monitoring trends informs pricing and promotional strategies.
Paulette's overall average check is 318.1 MXN, a 3.6% decrease year-over-year. In Jalisco, the average check is also 318.1 MXN, showing no growth. This decline suggests a need to analyze pricing strategies and customer spending habits.
Outlet count indicates brand reach and market presence, influencing accessibility and potential customer base.
Paulette has 15 outlets in Jalisco. This provides a baseline for understanding the brand's physical presence and market coverage within the state. Further analysis could compare this to competitors.
Identifying top competitors helps understand the competitive landscape and benchmark performance against industry rivals.
Paulette's top competitors based on customer cross-visitation are Starbucks (8.26%), Carl's Jr. (5.50%), Pollo Pepe (5.50%), Chai (4.59%), and El Pastor del Rica (3.67%). This indicates that customers who visit Paulette also frequently visit these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
Paulette's peak traffic workload occurs between 11 AM and 6 PM, with the highest workload at 12 PM (60.56%). Traffic is minimal between midnight and 7 AM. This data informs staffing and operational decisions.
Understanding consumer segments enables targeted marketing, tailoring strategies to specific demographics for improved engagement.
Paulette's customer base shows a higher affinity among women (112%) and Gen Y (172%). This suggests that Paulette is more appealing to these segments compared to the average consumer. Marketing efforts could focus on these groups.