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Managing Partner, Global Business Development
See what factors influence Wimpy's Diner performance in the Canada and how they change over time
See what factors influence Wimpy's Diner performance in the Canada and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wimpy's Diner' competitors in the Canada
An analysis of Wimpy's Diner' competitors in the Canada
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wimpy's Diner is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Wimpy's Diner holds the 99th percentile, a leading position, indicating a strong market presence in Canada's Cafe & Restaurants industry. Peers like Quiznos, Angara Indian and Hakka downtown, Pizza Fiamma, Mr. Greek, Jack's Dundas Square, and Coco frutti share similar market positioning.
Customer satisfaction (CSAT) reflects the customer's contentment with the brand, influencing loyalty and repeat business.
Wimpy's Diner's overall CSAT is 77%, a decrease of 2.9 percentage points year-over-year. In Ontario, the CSAT is also 77%, reflecting a similar downward trend. This decline suggests a need to address potential issues affecting customer experiences.
Average check measures customer spending per visit, vital for revenue forecasting and understanding customer purchasing habits.
The overall average check for Wimpy's Diner is 24.2 CAD, a decrease of 3.4% year-over-year. In Ontario, the average check is also 24.2 CAD with no change. The decrease indicates customers are spending slightly less per visit.
Number of outlets indicates brand reach, market presence, and potential revenue streams within a region.
Wimpy's Diner has 44 outlets in Ontario, showing the brand's established presence within the province. This concentration allows for focused marketing and operational strategies.
Identifying key competitors reveals direct market rivals, helping in strategic benchmarking and competitive advantage development.
Wimpy's Diner's top competitors based on customer cross-visitation are Tim Hortons (16.27%), McDonald's (14.15%), A&W Canada (6.13%), Wendy's (6.13%), and Stacked Pancake & Breakfast House (4.95%). These brands represent the primary alternative choices for Wimpy's Diner's customer base.
Traffic workload distribution highlights peak operational hours, informing staffing and resource allocation decisions.
Wimpy's Diner experiences peak traffic between 8 AM and 12 PM, with the highest workload at 11 AM (55.59%). Traffic is minimal during early morning hours. This data aids in optimizing staffing and inventory to meet customer demand during peak times.
Understanding consumer segments helps tailor marketing, enhancing relevance and engagement across diverse customer groups.
Women show high affinity (85) towards Wimpy's Diner. Men show high affinity (110). Gen X has a high affinity (132). Gen Y has below affinity(66). Gen Z has below affinity (48). This indicates marketing should take this into account.