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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Canada and how they change over time
See what factors influence McDonald's performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Canada
An analysis of McDonald's' competitors in the Canada
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Market performance reveals brand’s share of foot traffic, showing its competitive strength and customer preference within the Cafe & Restaurants sector.
McDonald's holds a leading market performance with a percentile of 99 in Canada's Cafe & Restaurants industry, placing it in the top 1% of brands. This high percentile indicates a strong market presence relative to peers like Tim Hortons, A&W Canada, Subway, JOEY, Mandarin Restaurant, and Pizza Hut, all within the same leading percentile range.
Customer satisfaction (CSAT) reflects brand perception and loyalty, which directly impacts repeat business and overall revenue generation.
McDonald's Canada has an overall CSAT of 44%, a decrease of 0.7 percentage points year-over-year. Satisfaction varies by region, with Yukon showing the highest CSAT (83%) and significant growth, while Ontario and New Brunswick experienced declines. The trend from May to July 2025 shows fluctuating CSAT.
Average check tracks customer spending per visit, crucial for revenue forecasting, pricing strategies, and understanding customer purchase behavior.
McDonald's Canada's average check is 17.9 CAD, a 3% increase year-over-year. The Yukon has the highest average check at 22.3 CAD. The average check fluctuated between 17.71 CAD and 18.11 CAD from May to July 2025.
Outlet count indicates market reach and accessibility, which are key drivers of brand visibility, convenience, and overall sales volume.
McDonald's has a substantial presence in Canada, with the highest number of outlets in Ontario (517), followed by Quebec (327). The number of outlets varies significantly by province, indicating different levels of market penetration across the country.
Identifying key competitors through cross-visitation patterns helps refine competitive strategies and understand customer preferences within the market.
Tim Hortons is the most frequently cross-visited brand by McDonald's customers (28.38%), followed by A&W Canada (9.41%). Wendy's, Starbucks and Subway also see cross-visitation, suggesting these brands compete for a similar customer base.
Analyzing traffic workload by hour helps optimize staffing, manage inventory, and tailor marketing efforts to match peak and off-peak periods.
Traffic workload at McDonald's in Canada peaks between 11:00 AM and 1:00 PM, with the highest activity at 12:00 PM (76.03%). Traffic is lowest in the early morning hours, gradually increasing from 5:00 AM onwards. This shows high demand at lunch and dinner times.
Understanding consumer demographics helps tailor marketing efforts and product offerings to resonate with key customer groups.
McDonald's customer base in Canada has a higher affinity among women (index 77) and Men (index 117). Gen X shows the highest affinity (index 130), while Gen Y (index 86) and Gen Z (index 75) are underrepresented.
Cafés & Restaurants