Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Canada and how they change over time
See what factors influence McDonald's performance in the Canada and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Canada
An analysis of McDonald's' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 9% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position with a percentile of 91 in Canada's Cafe & Restaurants industry. This indicates a strong market presence and customer preference compared to its peers. Performance peers in the adjacent percentile range include Pizza Hut at 80, Mandarin Restaurant at 82, Subway and JOEY at 84, and A&W Canada at 86.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's overall customer satisfaction in Canada is 46%, a 1.2 percentage point increase year-over-year. Yukon shows the highest satisfaction at 89%, while other provinces vary. This indicates generally positive customer sentiment, with regional variations that may warrant further investigation.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
The overall average check for McDonald's in Canada is 17.9 CAD, a 3.2% increase year-over-year. Yukon has the highest average check at 27.7 CAD. This suggests increased customer spending, potentially driven by menu changes or pricing adjustments.
Outlet count indicates market reach and accessibility, influencing brand visibility and customer convenience.
McDonald's has 526 outlets in Ontario, the highest number in Canada, followed by Quebec with 330. This distribution reflects strategic market coverage, with Ontario representing a key region for the brand.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Tim Hortons is the top competitor for McDonald's in Canada, with a cross-visitation rate of 27.49%. A&W Canada, Wendy's, Starbucks and Subway also show notable cross-visitation. This highlights the competitive landscape and shared customer base within the Canadian cafe and restaurant industry.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
McDonald's experiences peak traffic workload between 12:00 PM and 5:00 PM, reaching a high of 75.11% at 1:00 PM. Traffic is lowest between 1:00 AM and 5:00 AM. This data informs staffing and operational decisions to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand relevance.
McDonald's customer base in Canada shows a high affinity towards women (index 77) and men (index 118). Gen X shows a high affinity (index 131), while Gen Y (index 85) and Gen Z (index 74) are under-indexed. This suggests targeted marketing strategies should consider the preferences and behaviors of Gen X and gender-specific campaigns.