Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the Canada and how they change over time
See what factors influence Wendy's performance in the Canada and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wendy's' competitors in the Canada
An analysis of Wendy's' competitors in the Canada
In Cafés & Restaurants
·Jul – Sep 25
Wendy's is in the top 24% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's market performance in Canada is at the 76th percentile, indicating an average/above average market standing. This suggests a solid competitive position. Performance peers in the 75-77 percentile range include barBURRITO, Gyubee Japanese Grill, Dairy Queen, Montana's BBQ & Bar, Jack Astor's Bar & Grill, and Pür & Simple.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Wendy's overall customer satisfaction in Canada is 59%, a 3.6 percentage point increase year-over-year. Manitoba shows the highest satisfaction at 66%, while Saskatchewan is at 58%. This indicates a generally positive trend in customer perception, with regional variations.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Wendy's in Canada is CAD 18.7, a 7.7% increase year-over-year. New Brunswick has the highest average check at CAD 21.9. This suggests customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count indicates market reach and brand accessibility, influencing market share and customer convenience.
Wendy's has 223 outlets in Ontario, the highest number in Canada. Alberta follows with 89 outlets. This distribution highlights Ontario as a key market for Wendy's, with significant presence in other provinces as well.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Wendy's top competitors in Canada, based on cross-visitation, are Tim Hortons (25.57%), McDonald's (24.93%), A&W Canada (9.60%), Dairy Queen (5.20%), and Starbucks (5.20%). This indicates a strong overlap in customer base with these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Wendy's in Canada experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (70.08%). Traffic is lowest between 3:00 AM and 5:00 AM. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Wendy's customer base in Canada shows a higher affinity among women (79%) and men (116%). Gen X (118%) shows a higher affinity compared to Gen Y (91%) and Gen Z (82%). This suggests targeted marketing should consider these segment preferences.