Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wendy's performance in the Canada and how they change over time
See what factors influence Wendy's performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Wendy's' competitors in the Canada
An analysis of Wendy's' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance reveals brand's foot traffic share, indicating competitive strength and customer preference within the Cafe & Restaurants sector.
Wendy's holds a leading market performance at the 99th percentile. This indicates a strong market presence, outperforming most competitors. Peers in the same percentile range include Pür & Simple, Dairy Queen, Kelseys Original Roadhouse, Gyubee Japanese Grill, East Side Mario's, and barBURRITO.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, influencing loyalty and repurchase rates within Cafe & Restaurants.
Wendy's overall CSAT in Canada is 56%, a 1 percentage point increase year-over-year. Manitoba and Newfoundland and Labrador show the highest CSAT at 65%, while Alberta has the lowest at 54%. CSAT has fluctuated over the last three months, peaking in June 2025.
Average check indicates the typical customer spend, crucial for revenue forecasting and understanding pricing effectiveness in Cafe & Restaurants.
Wendy's average check in Canada is CAD 18.6, a 6.9% increase year-over-year. Quebec has the highest average check at CAD 21, while Saskatchewan has the lowest at CAD 18.4. The average check saw slight variations over the last three months.
Outlet count reflects brand reach and market penetration, critical for assessing growth and accessibility in the Cafe & Restaurants industry.
Wendy's has 218 outlets in Ontario, the highest number in Canada. Alberta has 80 outlets, followed by British Columbia with 58. Other provinces have significantly fewer outlets, indicating regional variations in market presence.
Competitor analysis identifies key rivals, informing strategic positioning and differentiation efforts within the Cafe & Restaurants market.
Wendy's top competitors based on customer cross-visitation are Tim Hortons (27.14%) and McDonald's (26.49%). A&W Canada (10.22%), Subway (6.13%), and Starbucks (5.78%) also see notable cross-visitation from Wendy's customers.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for customer service in Cafe & Restaurants.
Wendy's experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload around 12:00 PM (72.24%). Traffic is lowest in the early morning hours (3:00 AM to 5:00 AM), suggesting a need for adjusted staffing levels.
Understanding consumer segments allows tailored marketing, improving engagement and resonance by aligning brand messaging with specific demographics.
Wendy's customer base shows that Women are overrepresented, indicated by affinity index is 79.00, while men shows underrepresented with 115.00. Gen X demonstrates high affinity (123.00), whereas Gen Y and Gen Z are less represented (90.00 and 73.00, respectively).