Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Starbucks performance in the Canada and how they change over time
See what factors influence Starbucks performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Canada
An analysis of Starbucks' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's foot traffic share, reflecting its competitive strength and customer preference in the cafe industry.
Starbucks holds a leading position in Canada's cafe & restaurant industry with a market performance percentile of 99, placing it in the top 1%. This indicates strong customer preference and competitive strength. Performance peers include Popeyes Louisiana Kitchen, Earls Kitchen + Bar, Osmow's Shawarma, Swiss Chalet, Boston Pizza, and Denny's, all within the 99th percentile.
Customer Satisfaction (CSAT) indicates loyalty. Tracking CSAT helps understand how well Starbucks meets customer expectations in Canada's competitive cafe market.
Starbucks' overall CSAT in Canada is 57%, a decrease of 3.1 percentage points year-over-year. Newfoundland and Labrador show the highest CSAT at 76% (down 8pp), while other provinces vary. The trend shows fluctuation in customer satisfaction between May and July 2025.
Average check reveals customer spending per visit, informing pricing strategies. Tracking trends helps optimize revenue and understand customer purchasing behavior.
The overall average check for Starbucks in Canada is CAD 12.7, a 3.2% increase year-over-year. Quebec leads with an average check of CAD 13.7, with other provinces showing slightly lower values. The average check exhibits a rising trend between May and July 2025.
Number of outlets reflects brand reach. Analyzing distribution across regions reveals market penetration, crucial for growth and expansion strategies.
Starbucks has 641 outlets in Ontario, the highest number in Canada. British Columbia follows with 324 outlets. Distribution varies significantly across provinces, reflecting different levels of market penetration.
Competitor analysis identifies key rivals. Cross-visitation data reveals shared customers, crucial for strategic positioning and targeted marketing efforts.
Tim Hortons (26.08%) and McDonald's (19.76%) are the top competitors for Starbucks in Canada, based on customer cross-visitation. A&W Canada, Subway, and Wendy's also attract a notable percentage of Starbucks customers.
Traffic workload shows peak hours, optimizing staffing and resource allocation. This improves customer experience and operational efficiency.
Traffic workload for Starbucks in Canada peaks between 08:00 and 17:00, with the highest activity at 12:00. The early morning hours (5:00-7:00) also show significant traffic, indicating the need for adequate staffing during these periods.
Understanding segments by Gender and Generation informs targeted marketing. Affinity insights guide tailored messaging, enhancing campaign effectiveness and brand relevance.
Women show a higher affinity for Starbucks (105 index) compared to men (96 index) in Canada. Gen X exhibits a high affinity (127 index), while Gen Y (90 index) and Gen Z (88 index) are under-indexed, suggesting differential marketing strategies may be effective.