Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wetzel's Pretzels performance in the United States and how they change over time
See what factors influence Wetzel's Pretzels performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Wetzel's Pretzels is in the lower 39% of brands
Sample of brands in the same percentile
An analysis of Wetzel's Pretzels' competitors in the United States
An analysis of Wetzel's Pretzels' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wetzel's Pretzels' MARKET PERFORMANCE is in the lower 39% of brands, indicating a below average market standing. Performance peers in the same percentile range include Suzie's Pastry Shoppe, Local Table, Energy Station, Brigantine Seafood & Oyster Bar, Doya, and Cafe Express.
Identifying competitors helps refine strategies, understand market dynamics, and improve competitive positioning.
Wetzel's Pretzels' top competitors based on customer cross-visitation are Starbucks (8.70%), Taco Bell (8.70%), Chipotle Mexican Grill (7.61%), Chick-fil-A (7.61%), and McDonald's (7.61%). This indicates shared customer base with these brands.
Traffic workload analysis helps optimize staffing, manage resources, and improve customer service during peak hours.
Wetzel's Pretzels experiences peak traffic workload between 10 AM and 7 PM, with the highest workload around 2-3 PM (49.04% - 49.41%). Traffic is minimal between midnight and 7 AM.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Wetzel's Pretzels' customer base shows a high affinity towards women (95%) and men (105%). Gen Z (165%) and Gen Y (119%) are overrepresented, indicating high affinity, while Gen X (62%) is underrepresented.