Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wetzel's Pretzels performance in the United States and how they change over time
See what factors influence Wetzel's Pretzels performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wetzel's Pretzels' competitors in the United States
An analysis of Wetzel's Pretzels' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Wetzel's Pretzels is in the lower 41% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wetzel's Pretzels is in the lower 41% of brands. This below average position indicates a need to improve market share. Performance peers in the same percentile range include Cowboy Chicken, Yonutz Donuts and Ice Cream, and BoSa Donuts.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Overall customer satisfaction for Wetzel's Pretzels is 65%, up 3.3 percentage points year-over-year. New Jersey shows high satisfaction (88%), while California is lower (41%). This indicates regional differences in customer experience.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Wetzel's Pretzels is $12.70, a 10.1% increase year-over-year. In New Jersey, the average check is $11.50 with no growth. This suggests potential for revenue growth strategies.
Outlet count indicates brand reach and market presence. A larger number of outlets can lead to greater brand visibility and accessibility for customers.
Wetzel's Pretzels has 160 outlets in California, 27 in Arizona, and 20 in Texas. This distribution highlights California as the brand's strongest market, with opportunities for expansion in other states.
Identifying top competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals shared customer base and potential competitive threats.
Top competitors for Wetzel's Pretzels include Wendy's (15.38% cross-visitation), IHOP (7.69%), Starbucks (7.69%), Carl's Jr. (7.69%), and Chipotle Mexican Grill (7.69%). This indicates shared customers with fast-food and casual dining chains.
Traffic workload by hour shows peak and off-peak times, enabling efficient staffing and resource allocation to meet customer demand effectively.
Traffic workload for Wetzel's Pretzels peaks between 12 PM and 2 PM, with the highest traffic at 1:00 PM (51.75). Traffic is minimal before 7 AM and after 9 PM, indicating optimal operating hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Wetzel's Pretzels' customer base shows high affinity among both Women and Men. Gen Y is overrepresented (146 affinity index), while Gen X (60) and Gen Z (98) are underrepresented, suggesting targeted marketing opportunities.