Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wegmans performance in the United States and how they change over time
See what factors influence Wegmans performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Wegmans is in the top 9% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Wegmans' competitors in the United States
An analysis of Wegmans' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry, showing brand's share of foot traffic.
Wegmans' market performance is at the 91st percentile, indicating a leading position. This means Wegmans outperforms 91% of its competitors, reflecting strong customer preference. Performance peers include Gohan Buffet, Pronto Eataly Pizza, Kyoka Sushi Bar & Grill, 5 De Mayo Mexican Restaurant Myrtle Beach, The Taqueria, and Umi Sushi & Seafood Buffet, all within the same percentile range.
Customer satisfaction (CSAT) is crucial as it directly impacts loyalty, repurchase rates, and positive word-of-mouth, driving long-term growth.
Wegmans has an overall CSAT of 87%, a significant 20.3 percentage point increase year-over-year. In New York, CSAT is exceptionally high at 95%, with a growth of 33.2 percentage points. The dynamic CSAT data shows fluctuations between 83.33% and 89.29% from May to July 2025, indicating generally positive customer sentiment.
Outlet count reflects brand reach and market penetration, influencing brand visibility and accessibility to customers.
Wegmans has a significant presence in New York with 52 outlets, representing 100% of its barFillPercentage. Other key states include Virginia and Pennsylvania, each with 20 outlets. This distribution highlights Wegmans' strategic focus on the East Coast region.
Analyzing competitors helps identify market threats and opportunities, informing strategies for differentiation and customer acquisition.
Wegmans' top competitors based on cross-visitation include Dunkin' (15.15%), McDonald's (12.12%), Taco Bell (9.09%), Starbucks (9.09%), and Panera Bread (9.09%). This indicates that Wegmans customers also frequent these establishments, suggesting overlapping customer bases and potential areas for competitive focus.
Understanding traffic workload by hours helps optimize staffing, manage resources, and improve customer experience during peak times.
Wegmans experiences peak traffic workload between 12:00 PM and 6:00 PM (hod 12-18), with the highest workload around 1:00 PM (hod 13) at 55.38. Traffic is minimal between midnight and 6:00 AM, indicating a significant drop in activity during these hours.
Consumer segment analysis enables tailored marketing, product development, and positioning, maximizing engagement and relevance.
Wegmans shows high affinity with women (69%) and Gen Z (125%). Women are slightly under-indexed compared to the average consumer. Gen Z is overrepresented, indicating a higher-than-average engagement. Wegmans also has affinity with Men (128%), and Gen X (78%) and Gen Y (71%). Men are over-indexed, Gen X and Gen Y are under-indexed.