Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Ward's Restaurant performance in the United States and how they change over time
See what factors influence Ward's Restaurant performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Ward's Restaurant is in the lower 33% of brands
Sample of brands in the same percentile
An analysis of Ward's Restaurant' competitors in the United States
An analysis of Ward's Restaurant' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Ward's Restaurant's market performance is in the lower 33%, indicating a below average market standing. This suggests that Ward's captures less foot traffic compared to its competitors. Performance peers in the same percentile include Nordstrom Ebar Artisan Coffee, 5 Esquinas, The Pit Room, USA Restaurant, The Pirates' House, and The Bronze Empire.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Ward's Restaurant's overall CSAT is 65%, a decrease of 3.7 percentage points year-over-year. In Mississippi, the CSAT is also 65% with the same decrease. The CSAT trend shows fluctuations, peaking in July 2025. This indicates a need to investigate and address factors impacting customer satisfaction to reverse the downward trend.
Average check measures the typical customer spend per visit, reflecting menu pricing, customer spending habits and overall revenue generation.
The overall average check for Ward's Restaurant is $11.60, a decrease of 9.9% year-over-year. In Mississippi, the average check is also $11.60. The average check trend shows a slight increase over the observed months. This suggests a need to analyze pricing strategies and customer spending behavior to improve revenue per transaction.
Number of outlets indicates brand reach and market presence. A larger number of outlets can lead to greater brand visibility and accessibility for customers.
Ward's Restaurant has 34 outlets in Mississippi. This indicates a concentrated presence within the state. Without data from other states, it's difficult to assess the overall distribution strategy, but the focus on Mississippi suggests a regional approach.
Identifying top competitors helps understand the competitive landscape, benchmark performance, and refine strategies to attract and retain customers.
Ward's Restaurant's top competitors based on customer cross-visitation are McDonald's (23.19%), Sonic Drive-In (14.49%), Taco Bell (13.04%), Wendy's (11.59%), and Burger King (10.14%). This indicates that customers who visit Ward's Restaurant also frequently visit these fast-food chains, suggesting a need to differentiate and enhance offerings to capture a larger share of customer visits.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing, resource allocation, and targeted marketing efforts.
Ward's Restaurant experiences peak traffic between 11 AM and 1 PM, with a gradual increase starting at 5 AM. Traffic declines after 6 PM, reaching minimal levels by 9 PM. This data suggests optimizing staffing and promotions during peak hours and considering strategies to attract more customers during off-peak times.
Understanding consumer segments allows for targeted marketing, product development, and personalized experiences, improving engagement and brand loyalty.
Women are overrepresented among Ward's Restaurant consumers (95 affinity index), while men are even more overrepresented (105 affinity index). Gen X has a very high affinity (172 index), while Gen Y (66 index) and Gen Z (53 index) are underrepresented. This suggests that Ward's Restaurant appeals more strongly to Gen X and women.