Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Viva Burrito CO performance in the United States and how they change over time
See what factors influence Viva Burrito CO performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Viva Burrito CO' competitors in the United States
An analysis of Viva Burrito CO' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Viva Burrito CO is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Viva Burrito CO ranks in the top 2% with a market performance percentile of 98, indicating a leading position. This means it captures significantly more customer traffic than most competitors. Performance peers include Rocky's Taco House, Top 1 Korean BBQ & Hotpot, Spice Lounge, Yodelin Broth Company, Cafe This Way, and Al Watan Halal Tandoori Restaurant.
Customer satisfaction is crucial for brand loyalty and revenue growth, reflecting the quality of service and products as perceived by customers.
Overall customer satisfaction for Viva Burrito CO is 67%, up 3.1 percentage points year-over-year. Colorado shows high satisfaction at 80% but decreased by 2.3 percentage points, while Arizona shows 55% satisfaction with a 2.9 percentage point increase. This suggests regional differences in customer experience require attention.
Average check reflects customer spending per visit, crucial for revenue optimization and understanding pricing effectiveness.
The overall average check is $14.70, an increase of 11.2% year-over-year, suggesting customers are spending more per visit. Colorado has an average check of $17.70, while Arizona's is $12.50. The trend fluctuates, with a high in May 2025 ($19.41) and a low in July 2025 ($11.00).
The number of outlets indicates brand reach and market penetration, impacting accessibility and potential customer base.
Viva Burrito CO has 8 outlets in Arizona and 4 in Colorado. The number of outlets in Arizona are double the number in Colorado. This shows a greater presence and investment in Arizona compared to Colorado.
Identifying key competitors is essential for strategic positioning, understanding market dynamics, and benchmarking performance.
Viva Burrito CO's top competitors based on customer cross-visitation are McDonald's (17.89%), Taco Bell (14.74%), Chipotle Mexican Grill (10.53%), Chick-fil-A (8.42%), and Starbucks (8.42%). Customers who visit Viva Burrito CO also frequently visit these established fast-food chains.
Understanding traffic workload by hours helps optimize staffing, manage resources, and ensure efficient service during peak times.
Traffic workload for Viva Burrito CO peaks between 8 AM and 12 PM, with the highest traffic around 11 AM (61.17%). Traffic is lowest between 1 AM and 5 AM, indicating overnight hours see significantly less customer activity.
Analyzing consumer segments by gender and generation enables targeted marketing and customized product offerings.
Women are over-represented among Viva Burrito CO's consumers (affinity index of 71), while men are significantly over-represented (affinity index of 126). Gen X is slightly over-represented (affinity index of 101), while Gen Y and Gen Z are under-represented (affinity index of 89 each). Affinity index values indicates how strongly a given segment is represented relative to the average consumer.