Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Villa Chicken performance in the Peru and how they change over time
See what factors influence Villa Chicken performance in the Peru and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Villa Chicken is ahead of most brands
Sample of brands in the same percentile
An analysis of Villa Chicken' competitors in the Peru
An analysis of Villa Chicken' competitors in the Peru
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Villa Chicken's market performance is at the 63rd percentile, indicating an average/above average market standing. This means Villa Chicken captures more customer traffic than 63% of its peers. Performance peers in a similar range include La Primera Burger, Norky's, and Bembos.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Villa Chicken's overall CSAT is 68%, a decrease of 7.2 percentage points year-over-year. San Martín shows the highest CSAT at 73% with significant growth, while Ica has the lowest at 59% with a decrease. This suggests regional differences in customer experience.
Average check reveals how much customers spend per visit. Tracking this KPI helps understand spending habits and optimize pricing strategies for revenue growth.
The average check for Villa Chicken in Lima is 58.1 PEN. The overall average check data is not available. The average check in Lima remained stable compared to the previous year. The dynamic data shows fluctuations throughout the months.
Outlet count indicates brand reach and market presence. More outlets can mean greater accessibility and brand awareness, driving overall revenue potential.
Villa Chicken has 22 outlets in Lima, with single outlets in Ica, San Martín, and La Libertad. Lima represents the majority of Villa Chicken's presence, indicating a strong concentration in that state.
Competitor analysis identifies key rivals and customer overlap. Understanding who else customers visit helps refine marketing and differentiate the brand effectively.
Villa Chicken's top competitors based on cross-visitation are KFC (5.98%), Pardos Chicken (4.89%), and Starbucks (3.80%). This indicates that customers who visit Villa Chicken also frequently visit these brands.
Traffic workload by hour shows peak and off-peak times. This helps optimize staffing, promotions, and resource allocation to meet customer demand efficiently.
Villa Chicken experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload around 2:00 PM. Traffic is significantly lower during the early morning hours, indicating a need for targeted strategies during peak times.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights help tailor messaging and offers to resonate with specific groups.
Women are overrepresented among Villa Chicken's consumers (Affinity Index 72), while men are significantly overrepresented (Affinity Index 123). Gen X is highly overrepresented (Affinity Index 220), while Gen Y is slightly underrepresented (Affinity Index 83).