Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Villa Chicken performance in the Peru and how they change over time
See what factors influence Villa Chicken performance in the Peru and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Villa Chicken' competitors in the Peru
An analysis of Villa Chicken' competitors in the Peru
In Cafés & Restaurants
·Jun – Aug 25
Villa Chicken is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Villa Chicken, with a Market Performance percentile of 99, is a leading brand. This means Villa Chicken captures a significant share of customer traffic, indicating strong brand preference compared to peers like República del Pisco, Little Caesars Pizza, Sanguchería El Chinito, Pita, Restaurante Javier and Limo, which are within the same percentile range.
CSAT indicates customer loyalty and likelihood of repeat business, directly impacting revenue and brand reputation in the Cafe & Restaurants industry.
Villa Chicken's overall CSAT is 68%, a decrease of 1.7pp year-over-year. San Martín shows the highest CSAT at 73% with a growth of 48.1pp, while Lima has a CSAT of 69% with a decrease of 3.2pp. Ica shows 55% with 4.5pp growth. Recent months show a fluctuating CSAT trend, ranging from 64.67% to 77.22%.
Average Check reflects customer spending per visit, impacting revenue. Monitoring trends informs pricing strategies and promotions effectiveness.
Villa Chicken's overall average check is 56.6 PEN, a decrease of 6.4% year-over-year. Lima's average check is 58.4 PEN. Recent months show an increasing trend in average check, ranging from 51.90 PEN to 59.65 PEN. The decrease indicates customers are spending less per visit compared to last year.
Outlet count indicates brand reach and expansion, influencing market presence and accessibility for customers in the Cafe & Restaurants industry.
Villa Chicken has 20 outlets in Lima, with 1 outlet each in Ica, San Martín and La Libertad. Most of the brand's presence is concentrated in Lima, suggesting growth opportunities in other regions.
Competitor analysis identifies key players and customer preferences, enabling strategic positioning and differentiation in the Cafe & Restaurants market.
Villa Chicken's top competitors based on cross-visitation are KFC (6.06%), Starbucks (5.19%), Pardos Chicken (4.76%), Siete Sopas (4.76%) and Chili's Grill & Bar (4.33%). This indicates that customers who visit Villa Chicken also frequent these establishments, highlighting potential competitive overlap.
Traffic workload reveals peak hours, enabling efficient staffing, resource allocation and optimized customer experience in the Cafe & Restaurants sector.
Villa Chicken experiences peak traffic workload between 12:00 and 21:00, with the highest workload at 14:00 (58.36%). Traffic is significantly lower during early morning hours. This shows when Villa Chicken should maximize its staff.
Understanding consumer segments helps tailor marketing and product offerings, maximizing engagement and brand affinity within the Cafe & Restaurants industry.
Women are overrepresented (92% affinity), while Men are even more overrepresented (106% affinity). Gen X (125% affinity) and Gen Y (119% affinity) demonstrate high affinity. These insights can inform targeted marketing and positioning strategies for Villa Chicken.