Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Vapiano is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Vapiano performance in the France and how they change over time
See what factors influence Vapiano performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of Vapiano' competitors in the France
An analysis of Vapiano' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance reveals brand strength, indicating customer preference and competitive edge within the Cafe & Restaurants industry.
Vapiano's market performance in France is in the top 1%, positioning it as a leading brand in the Cafe & Restaurants industry. This high percentile reflects a strong market presence and customer preference compared to its competitors like 3 brasseurs, Léon, Restaurant La Boucherie, Le Paradis du Fruit, BOULANGERIE ANGE and Marie Blachère Boulangerie Sandwicherie Tarterie, all within the same percentile range.
Customer satisfaction highlights brand perception, influencing loyalty and repeat business within the competitive restaurant sector.
Vapiano's overall customer satisfaction in France is 74%, a significant increase of 11.3 percentage points year-over-year. Metropolitan France shows a slightly higher satisfaction at 75% compared to Réunion at 63%. The upward trend from May to July indicates ongoing positive customer experiences, despite a slight dip in July.
Average check value indicates spending habits, helping optimize menu pricing and understand customer purchasing power in Cafe & Restaurants.
Vapiano's overall average check in France is 26 EUR, reflecting a slight decrease of 2.2% compared to the previous year. The average check is higher in Réunion (35.4 EUR) compared to Metropolitan France (25.9 EUR). The average check varied between 25.16 EUR in May to 27.41 EUR in July.
Outlet count reflects brand reach and accessibility, crucial for market penetration and revenue generation in Cafe & Restaurants.
Vapiano has 16 outlets in Metropolitan France and 3 outlets in Réunion. This shows the brand's larger presence in Metropolitan France compared to Réunion. This distribution impacts brand visibility and market share within the French Cafe & Restaurants landscape.
Identifying competitors shows customer preferences and helps strategize for market share within Cafe & Restaurants sector.
The top competitors for Vapiano in France, based on cross-visitation, are McDonald's (8.76%), Burger King (4.21%), KFC (2.41%), Quick (2.23%), and Le Paradis du Fruit (2.19%). This indicates that Vapiano customers also frequent these fast-food chains, suggesting a competitive overlap in customer preference.
Traffic workload analysis helps optimize staffing and operations for peak hours, improving customer experience and resource allocation.
Vapiano experiences peak traffic workload between 11:00 and 22:00, with the highest workload around 13:00. Minimal activity occurs between 0:00 and 10:00. Efficient staffing and resource management during peak hours are crucial to cater to customer demand.
Segment analysis enables targeted marketing by aligning products and messaging with key demographics for Cafe & Restaurants.
Vapiano's customer base shows a high affinity towards women (118 index) and Gen Y (123 index) and Gen Z (148 index), but lower affinity to men (82 index) and Gen X (58 index). These affinity index figures highlights key consumer segments that are over-indexed or under-indexed compared to the average consumers in France.