Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Vapiano performance in the France and how they change over time
See what factors influence Vapiano performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Vapiano' competitors in the France
An analysis of Vapiano' competitors in the France
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Vapiano is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Vapiano's market performance in France is at the 70th percentile, indicating an average/above average market standing. This suggests a solid customer base and competitive presence. Performance peers in the same percentile range include Marie Blachère, Léon, Restaurant La Boucherie, Le Paradis du Fruit and 3 Brasseurs.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong customer relationship.
Vapiano's overall customer satisfaction in France is 75%, a significant 10.3 percentage point increase year-over-year. Metropolitan France shows 75% satisfaction, while Réunion shows 63%. This indicates positive customer experiences across regions, with potential for improvement in Réunion.
Average check reveals customer spending habits and pricing effectiveness, influencing overall revenue and profitability. Monitoring trends is crucial.
Vapiano's average check in France is 26 EUR, a 2.2% decrease year-over-year. Réunion shows an average check of 35.4 EUR, while Metropolitan France shows 25.9 EUR. This suggests a need to analyze pricing strategies and customer spending behavior to optimize revenue.
Outlet count indicates brand reach and market presence, directly affecting accessibility and potential customer base. Expansion reflects growth strategy.
Vapiano has 16 outlets in Metropolitan France and 3 in Réunion. This distribution highlights the brand's stronger presence in Metropolitan France, with opportunities for expansion in Réunion to increase market coverage.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantages in the market.
Vapiano's top competitors based on customer cross-visitation are McDonald's (8.77%), Burger King (4.21%), KFC (2.41%), Quick (2.24%), and Le Paradis du Fruit (2.19%). This indicates that Vapiano customers also frequent fast-food chains, suggesting a need to differentiate and capture a larger share of their dining choices.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
Vapiano's peak traffic workload in France occurs between 11:00 and 21:00, with the highest workload at 13:00 (58.85%). This data suggests the need for optimized staffing and resource allocation during these hours to ensure efficient service and customer satisfaction.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement and conversion rates.
Vapiano's consumer base in France shows a higher affinity among women (117 index) compared to men (83 index). Gen Z (149 index) and Gen Y (123 index) show higher affinity compared to Gen X (58 index). This suggests marketing should focus on younger, female consumers.