Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the France and how they change over time
See what factors influence McDonald's performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the France
An analysis of McDonald's' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 100th percentile, a leading position in France's Cafe & Restaurants industry. This indicates a very strong market presence. Performance peers include O'Tacos, Au Bureau, Quick, Buffalo Grill, KFC and Burger King.
Customer satisfaction (CSAT) reflects customer happiness. Higher CSAT scores often correlate with increased loyalty and positive word-of-mouth.
McDonald's France has an overall CSAT of 50%, a 5.2 percentage point increase year-over-year. CSAT varies by region, with Metropolitan France and French Polynesia at 50%, while Guadeloupe, Réunion and Martinique show lower satisfaction levels.
Average check reveals spending habits. Tracking this KPI helps understand revenue trends and optimize pricing strategies.
The average check for McDonald's in France is 20.6 EUR, up 8% year-over-year. Réunion has the highest average check at 24.9 EUR, while Metropolitan France mirrors the overall average at 20.6 EUR.
Outlet count indicates market reach. A larger number of outlets can signify greater brand accessibility and market penetration.
McDonald's has 1.6K outlets in Metropolitan France. Réunion has 18 outlets, while Martinique and Guadeloupe each have 10. New Caledonia and French Polynesia each have 4 outlets.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Burger King is the top competitor with a cross-visitation rate of 9.89%. Other competitors include KFC (5.28%), Buffalo Grill (3.65%), Quick (2.31%), and Au Bureau (1.85%).
Traffic workload shows peak hours. Analyzing hourly traffic helps optimize staffing and resource allocation for better service.
Peak traffic for McDonald's in France occurs between 12:00 and 14:00, with the highest workload at 13:00 (70.89). Traffic is lowest between 3:00 and 6:00.
Consumer segments inform targeted marketing. Understanding gender and generational preferences allows for tailored campaigns.
McDonald's customer base in France shows a near equal gender mix, with a slight over-representation of men (101 index). Gen Z shows the highest affinity (133 index), followed by Gen Y (104 index), while Gen X is under-indexed (86 index).