Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the France and how they change over time
See what factors influence McDonald's performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McDonald's' competitors in the France
An analysis of McDonald's' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating competitive strength and customer preference in the industry.
McDonald's holds a leading market position in France's Cafe & Restaurants industry with a 99th percentile. This high percentile signifies strong customer preference and a substantial share of foot traffic, positioning McDonald's well ahead of competitors like Burger King, KFC, Quick, and Buffalo Grill.
Customer satisfaction (CSAT) shows loyalty. Tracking it helps brands improve service, retain customers, and boost positive word-of-mouth referrals.
McDonald's France exhibits a 49% overall customer satisfaction rate, with a 5 percentage point increase year-over-year. However, satisfaction varies by region. Metropolitan France mirrors the average (49%), while French Polynesia (47%), Guadeloupe (36%) and Martinique (31%) show lower satisfaction. Réunion (32%) shows a slight increase.
Average check reflects spending per customer. Analyzing it helps optimize pricing strategies and understand customer purchasing behavior to boost revenue.
The average check for McDonald's in France is 20.6 EUR, an 8% increase year-over-year. Réunion leads with an average check of 24.9 EUR, while Metropolitan France mirrors the overall average at 20.6 EUR, indicating regional variations in spending habits.
Outlet count indicates brand reach. Monitoring it reveals expansion, market penetration, and potential for increased revenue and customer accessibility.
McDonald's has a significant presence in France, with approximately 1.6K outlets in Metropolitan France. Réunion has 18 outlets, while Martinique and Guadeloupe each have 10. This geographic distribution reflects varying levels of market penetration across regions.
Analyzing competitors shows market dynamics. This reveals customer preferences and helps refine strategies to maintain a competitive edge and attract more customers.
McDonald's customers in France also frequently visit Burger King (9.87% cross-visitation), KFC (5.26%), Buffalo Grill (3.66%), Quick (2.31%), and Au Bureau (1.85%). Burger King is the strongest competitor based on customer overlap.
Traffic workload indicates peak hours. Brands can use this to optimize staffing, manage resources, and improve customer experience during high-traffic periods.
McDonald's in France experiences peak traffic between 11 AM and 1 PM (HOD 11-13), with a notable surge around lunchtime. Traffic gradually decreases after 8 PM, with the lowest workload between 3 AM and 6 AM.
Understanding segments helps brands tailor marketing. Affinity shows a group's preference, guiding targeted campaigns and better product positioning for success.
McDonald's in France shows a slightly higher affinity with men (103) compared to women (97). Gen Z (133) demonstrates a significantly higher affinity compared to Gen Y (104) and Gen X (86), suggesting a stronger brand connection with younger consumers.