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Managing Partner, Global Business Development
See what factors influence Léon performance in the France and how they change over time
See what factors influence Léon performance in the France and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Léon' competitors in the France
An analysis of Léon' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Léon is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference within the industry.
Léon, with a market performance percentile of 99, is a leading brand. This high percentile means Léon captures a significant share of customer visits compared to its peers. Performance peers in the same percentile range include Le Paradis du Fruit, Vapiano, 3 brasseurs, Marie Blachère Boulangerie Sandwicherie Tarterie, Chamas Tacos, and Restaurant La Boucherie.
Customer satisfaction (CSAT) reflects how happy customers are, impacting loyalty and brand reputation. Higher CSAT often leads to repeat business.
Léon's overall CSAT in France is 79%, a 5.7 percentage point increase year-over-year, indicating improved customer happiness. Both Réunion and Metropolitan France show a CSAT of 79%, with Réunion experiencing a 1.9pp growth and Metropolitan France a 5.7pp growth. CSAT fluctuated between May and July 2025, peaking in May.
Average check reveals how much customers spend per visit. Increasing average check boosts revenue without necessarily increasing traffic.
Léon's overall average check is 35.6 EUR, a 4.7% increase year-over-year, showing customers are spending more. Réunion has an average check of 36.1 EUR, while Metropolitan France has an average check of 35.6 EUR. Average check varied between May and July 2025, peaking in June.
Competitor analysis highlights key players and customer preferences, shaping competitive strategies and revealing market dynamics.
Léon's top competitors include McDonald's (9.29% cross-visitation), Buffalo Grill (5.37%), Burger King (4.35%), Au Bureau (3.23%), and KFC (2.60%). This indicates that customers who visit Léon also frequently visit these fast-food and casual dining chains.
Consumer segments inform marketing, tailoring strategies and positioning by gender/generation, boosting engagement.
Léon's customer base shows a slightly higher affinity among women (107) compared to men (93). Among generations, Gen X shows the highest affinity (108), while Gen Y (90) and Gen Z (92) are under-indexed. This data is not a percentage of total visitors.