Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the France and how they change over time
See what factors influence KFC performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the France
An analysis of KFC' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, reflecting its competitive strength and customer preference within the industry.
KFC's market performance in France is at the 99th percentile, indicating a leading position. This high percentile suggests KFC captures a significant portion of customer traffic compared to its peers like Buffalo Grill, Quick, Burger King, Au Bureau, Memphis - Restaurant Diner and McDonald's, all of which are also at the 99th percentile.
Customer satisfaction (CSAT) reflects brand perception, directly impacting loyalty and repeat business. High CSAT scores correlate with positive brand equity.
KFC's overall CSAT in France is 74%, a slight increase of 0.2 percentage points year-over-year. Guadeloupe shows the highest CSAT at 82%, while French Guiana has the lowest at 28%. Over the period from May to July 2025, customer satisfaction has fluctuated, peaking in June. Metropolitan France CSAT is 74%.
Average check reveals how much customers spend per visit, influencing revenue. Tracking average check helps optimize pricing and promotional strategies.
The average check for KFC in France is 20.7 EUR, up 2.4% year-over-year. Réunion has the highest average check at 27.8 EUR. Metropolitan France has an average check of 20.5 EUR. From May to July 2025, the average check increased from 19.56 EUR to 21.96 EUR.
Outlet count indicates brand presence and market reach. More outlets can translate to greater accessibility and brand visibility for customers.
KFC has 375 outlets in Metropolitan France. Guadeloupe, Martinique, French Guiana and Réunion each have a significantly smaller number of outlets. The number of outlets stayed constant between June and August 2025.
Identifying top competitors and cross-visitation patterns helps refine competitive strategy and understand customer preferences in the market.
McDonald's is the most visited competitor by KFC's customers in France (20.33% cross-visitation), followed by Burger King (11.54%). Buffalo Grill, Quick, and Au Bureau show lower cross-visitation rates, suggesting less overlap in customer base. These data helps understanding customers preferences.
Analyzing traffic workload by hour identifies peak times and informs staffing and marketing efforts to optimize customer experience.
KFC's traffic workload in France peaks between 12:00 and 21:00, with the highest traffic around 13:00. There is virtually no traffic between 3:00 and 7:00. This information is crucial for staffing and resource allocation.
Understanding consumer segments by Gender and Generation informs targeted marketing, enabling personalized campaigns and improved customer engagement.
KFC customers in France show an over-representation of Men (115 Affinity Index) and under-representation of Women (85 Affinity Index) compared to the average consumer. Gen Z shows a high affinity (132 Affinity Index), while Gen X is under-indexed (85 Affinity Index).
Cafés & Restaurants