Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the France and how they change over time
See what factors influence KFC performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the France
An analysis of KFC' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
KFC in France holds a market performance percentile of 88, positioning it as an average/above average performer. This indicates a solid market standing relative to competitors like Memphis - Restaurant Diner (75), Au Bureau (80), and Quick (82).
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth and positive word-of-mouth.
KFC's overall CSAT in France is 75%, a slight increase of 0.2pp year-over-year. Guadeloupe shows high satisfaction (81%), while French Guiana has significantly lower satisfaction (31%). CSAT has fluctuated between 74.49% and 76.22% during the reporting period.
Average check (AvgCheck) indicates customer spending per visit, crucial for revenue insights and pricing strategy optimization to boost profitability.
The overall average check for KFC in France is 20.7 EUR, up 2.4% year-over-year. Réunion has the highest average check (27.8 EUR), while Metropolitan France has the lowest (20.5 EUR). The average check has increased from 19.57 EUR to 21.97 EUR during the period.
Outlet count reflects brand reach and market presence, vital for accessibility and capturing market share in the competitive landscape.
KFC has 389 outlets in Metropolitan France, dwarfing other regions. Guadeloupe has 3 outlets, while Martinique, French Guiana, and Réunion each have 1. This distribution highlights a strong concentration in Metropolitan France.
Competitor analysis identifies key rivals and cross-visitation patterns, informing strategies to enhance customer retention and attract new customers.
McDonald's is the top competitor with a cross-visitation rate of 20.34%, followed by Burger King at 11.52%. Buffalo Grill, Quick, and Au Bureau have significantly lower cross-visitation rates, indicating less overlap in customer base.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
KFC experiences peak traffic between 11:00 and 21:00, with the highest workload at 13:00 (67.37%). Traffic is minimal during early morning hours. This data suggests focusing resources during peak hours.
Understanding consumer segments allows for tailored marketing, improving engagement and brand resonance with specific demographic groups.
Women are overrepresented among KFC's consumers (85 affinity index), while men are underrepresented (115 affinity index). Gen Z shows high affinity (132), Gen Y is near average (105), and Gen X is underrepresented (85).