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Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the France and how they change over time
See what factors influence Burger King performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the France
An analysis of Burger King' competitors in the France
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King holds a leading market performance position in France with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive advantage and high customer preference within the Cafe & Restaurants sector. Performance peers like McDonald's, KFC, Buffalo Grill and Quick are also within the same leading range.
Customer satisfaction reflects customer loyalty and the likelihood of repeat business, directly impacting brand perception and revenue growth.
Burger King's overall customer satisfaction in France is 66%, a decrease of 3.1 percentage points year-over-year. Satisfaction varies by region, with Metropolitan France at 66%, Réunion at 59% (up 24.6pp), and Guadeloupe at 52% (up 24pp). This suggests a need to investigate the drivers behind the overall decline and regional differences.
Average check provides insights into customer spending habits, helping to optimize pricing strategies and identify revenue growth opportunities.
The overall average check for Burger King in France is 19.3 EUR, a 4.5% increase year-over-year. Average check varies by region: Guadeloupe is highest at 35.9 EUR, Réunion is 21 EUR, and Metropolitan France is 19.2 EUR. The increase suggests customers are spending more per visit.
Number of outlets indicates brand's reach and accessibility, influencing market share and overall revenue potential across regions.
Burger King has 572 outlets in Metropolitan France, 19 in Réunion, 3 in New Caledonia, and 2 in Guadeloupe. The concentration of outlets in Metropolitan France reflects the brand's primary market focus, with smaller presence in other regions.
Competitor analysis identifies key rivals and customer preferences, informing strategies to enhance market position and customer retention.
McDonald's is the top competitor for Burger King in France, with a cross-visitation rate of 20.38%. Other significant competitors include KFC (6.17%), Buffalo Grill (3.63%), Quick (2.51%), and Au Bureau (1.87%). This highlights the brands that Burger King customers also frequent.
Traffic workload analysis by hour helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
Burger King in France experiences peak traffic workload between 11:00 and 21:00, with the highest traffic at 13:00 (70.46) and 12:00 (66.20). Traffic is lowest between 0:00 and 7:00. This data informs staffing and resource allocation strategies.
Analyzing consumer segments informs targeted marketing and positioning strategies, optimizing engagement and resonance with different demographic groups.
Burger King's customer base in France consists of Women (86%) and Men (113%). The primary generational segments are Gen X (90%), Gen Y (104%), and Gen Z (127%). Gen Z shows the highest affinity, indicating over-representation compared to the average consumer.