Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the France and how they change over time
See what factors influence Burger King performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the France
An analysis of Burger King' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Burger King's market performance in France is at the 93rd percentile, indicating a leading position. This means Burger King outperforms most competitors in foot traffic. McDonald's also falls within this leading percentile range.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Tracking CSAT helps identify areas for improvement.
Burger King's overall customer satisfaction in France is 67%, a decrease of 3 percentage points year-over-year. Satisfaction varies by region, with Metropolitan France at 67%, Réunion at 61% (up 25.8pp), and Guadeloupe at 51% (up 20.8pp).
Average check (Avg Check) indicates customer spending per visit, influencing revenue. Monitoring trends helps optimize pricing and promotions for increased profitability.
Burger King's average check in France is 19.3 EUR, a 4.5% increase year-over-year. Guadeloupe has the highest average check at 35.9 EUR, while Réunion's is 21 EUR, and Metropolitan France's is 19.3 EUR.
Outlet count reflects brand reach and market penetration. Tracking outlet distribution informs expansion strategies and assesses geographic market coverage.
Burger King has 586 outlets in Metropolitan France, 20 in Réunion, 3 in New Caledonia, and 2 in Guadeloupe. Metropolitan France accounts for the vast majority of Burger King's locations.
Identifying top competitors and cross-visitation patterns reveals competitive dynamics, informing strategies to attract and retain customers from rival brands.
McDonald's is the top competitor for Burger King in France, with a cross-visitation rate of 20.41%. KFC follows at 6.18%, then Buffalo Grill at 3.62%, Quick at 2.51%, and Au Bureau at 1.87%.
Analyzing traffic workload by hour reveals peak times, enabling optimized staffing, resource allocation, and targeted marketing to maximize efficiency.
Burger King's peak traffic hours in France are between 11 AM and 1 PM, with the highest workload at 12 PM (64.42%) and 1 PM (69.09%). Traffic significantly decreases after 9 PM.
Understanding consumer segments by gender and generation enables targeted marketing and product positioning, maximizing engagement and brand affinity.
Burger King's customer base in France shows a higher affinity among men (112 index) compared to women (88 index). Gen Z shows the highest affinity (126 index), followed by Gen Y (104 index), and Gen X (90 index).