Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Vampire Penguin performance in the United States and how they change over time
See what factors influence Vampire Penguin performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Vampire Penguin is in the lower 30% of brands
Sample of brands in the same percentile
An analysis of Vampire Penguin' competitors in the United States
An analysis of Vampire Penguin' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Vampire Penguin's market performance is in the lower 30%, indicating a below average market standing. This means the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile include EL BAYU DE WELA SARA, Churchill's, Scoma's Restaurant, Windy City Social, Naan House Street Bites and Boatyard.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores are crucial for sustainable success.
Vampire Penguin's overall customer satisfaction is 90%, a decrease of 2 percentage points year-over-year. Florida shows the highest CSAT at 96% with 1.1pp growth, while Georgia has the lowest at 79% with a decrease of 13.7pp. This suggests a need to investigate and address issues in Georgia to improve customer experience.
Outlet count indicates brand reach and expansion, influencing market presence and revenue potential. Growth in outlets often correlates with increased brand awareness.
Vampire Penguin has 5 outlets in Florida, 2 in South Carolina and Georgia, and 1 each in California, Texas, Washington, and Tennessee. Florida represents the largest concentration of outlets, indicating a strong regional presence in that state.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning. Understanding cross-visitation is essential.
Vampire Penguin's top competitors based on customer cross-visitation are Chick-fil-A, Crumbl, McDonald's, and Starbucks (all at 6.06%), followed by Cracker Barrel Old Country Store (4.55%). This indicates that customers who visit Vampire Penguin also frequently visit these fast-food and restaurant chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
Vampire Penguin experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest workload around 6:00 PM (44%). Traffic is minimal during early morning hours. This data suggests the need for increased staffing and resources during peak hours to manage customer flow effectively.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, maximizing engagement and brand affinity.
Vampire Penguin's customer base shows a higher affinity towards women (122 index) compared to men (79 index). Gen X (184 index) shows a significantly higher affinity compared to Gen Y (64 index). This suggests marketing efforts should be tailored to appeal more to women and Gen X consumers.