Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Vaango performance in the India and how they change over time
See what factors influence Vaango performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Vaango' competitors in the India
An analysis of Vaango' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Vaango is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reflects brand's foot traffic, vital for competitive strength and customer preference analysis in the Cafe & Restaurants industry.
Vaango, with a market performance percentile of 99, is a leading brand. This high percentile indicates a strong market presence, suggesting it captures a significant share of customer visits within its industry. Performance peers Drink and Dine by Terrace, Sensations Bistro, Chilly Beans Cafe, House of Hobos, R.K. Motel and Bezawada Junction share a similar standing.
CSAT reveals customer contentment, impacting loyalty and revenue. High scores signal effective service and offerings, crucial for sustainable growth.
Vaango's overall customer satisfaction (CSAT) is 66%, a 32.8pp increase year-over-year. Uttar Pradesh shows the highest CSAT at 78%, while Maharashtra lags at 44%. Improvement indicates enhanced service or offerings. Trend in CSAT decreased to 47.37% in June and increased to 78.54% in July.
Average check reflects spending per visit, crucial for revenue insights. Tracking this KPI helps optimize pricing and understand customer purchase behavior.
Vaango's overall average check is 460.5 INR, a 21.8% increase year-over-year, with maximum average check in Bihar (760 INR). This growth suggests customers are spending more per visit. Average check trend reached maximum value in June (640.91 INR) and later decreased to 422.45 INR in July.
Outlet count indicates brand reach and growth. Expansion boosts visibility and accessibility, driving revenue and market presence across regions.
Vaango has varying outlet numbers across states, with Uttar Pradesh leading at 12 outlets. Haryana has 7, and Delhi has 5. Rajasthan, West Bengal and Maharashtra each have 3. Himachal Pradesh and Punjab have 2 each. Odisha and Uttarakhand each have 1. The distribution shows regional focus.
Competitor analysis identifies key rivals and cross-visitation patterns, crucial for strategic positioning and competitive advantage.
Vaango's top competitors based on cross-visitation are KFC (22.69%), Pizza Hut (19.86%), Burger King (12.77%), Wow! Momo (10.64%), and Costa Coffee (5.67%). These brands attract a notable share of Vaango's customers, indicating they offer substitutable or complementary products/services.
Traffic workload by hour reveals peak times, informing staffing and marketing strategies for optimal resource allocation and customer service.
Vaango's traffic workload peaks between 11:00 and 21:00, with the highest activity around 14:00 (52.98%). Traffic workload peaks between 11:00 and 21:00. Lowest traffic occurs during the early morning hours (0:00-5:00), indicating customer preference during lunch and dinner hours.
Consumer segment analysis informs targeted strategies. Affinity reveals segment preferences, optimizing marketing and positioning for engagement.
Vaango's consumer base shows high affinity towards women (95) and men (102). Gen Y (114) and Gen Z (136) are overrepresented, showing high affinity. Gen X (16) is underrepresented compared to average consumers.