Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence UDON performance in the Spain and how they change over time
See what factors influence UDON performance in the Spain and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of UDON' competitors in the Spain
An analysis of UDON' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
UDON is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
UDON, with a Market Performance of 99 in Spain's Cafe & Restaurants industry, is a leading brand, indicating a strong market presence. This position signifies high customer preference and competitive strength relative to peers like Ribs, Salou, Starbucks, Honest Greens, Pizzería Carlos and Grosso Napoletano, all also at the 99th percentile.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and long-term revenue.
UDON's overall CSAT is 89%, a decrease of 1.3pp year-over-year. Region of Murcia shows the highest CSAT at 92%, while Canary Islands reports the lowest at 88%. Recent CSAT varied between 86.26% and 92.19%. While generally high, the slight decline warrants attention to maintain customer loyalty.
Average check reflects customer spending per visit, providing insights into pricing strategy and menu appeal. High average check correlates with higher revenue.
UDON's overall average check is 22.4 EUR, down 0.3% year-over-year. Galicia has the highest average check at 28.4 EUR, while Catalonia shows 22.8 EUR. Recent average check varied from 21.76 EUR to 23.68 EUR. The slight decrease suggests a need to monitor customer spending habits and optimize menu offerings.
Identifying competitors reveals the competitive landscape, enabling strategic positioning and differentiation efforts to gain market share.
UDON's top competitors, based on cross-visitation, are Burger King and McDonald's (both at 2.25), followed by Sibuya Urban Sushi Bar (2.02), Saona (1.73), and Hamburguesería Goiko (1.44). These brands share UDON's customer base, highlighting areas for potential differentiation and marketing strategies.
Understanding consumer segments enables targeted marketing, improving engagement by tailoring messaging and offerings to specific demographics.
UDON's customer base shows high affinity towards women (115) and Gen Z (127), indicating higher-than-average representation. Men are under-indexed (87), as are Gen X (82). Gen Y is slightly over-indexed (109). This suggests a strong appeal to younger, female consumers.