Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence VIPS performance in the Spain and how they change over time
See what factors influence VIPS performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of VIPS' competitors in the Spain
An analysis of VIPS' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
VIPS is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, a key indicator of competitive strength and customer preference within the Cafe & Restaurants industry.
VIPS holds a leading market performance with a percentile of 99 in Spain's Cafe & Restaurants industry. This high percentile indicates strong customer preference compared to peers like Hamburguesería Goiko, McDonald's, KFC, Saona, Burger King and Foster's Hollywood which are in the adjacent percentile range.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty, advocacy, and repeat business.
VIPS' overall CSAT stands at 80%, a 0.2pp increase year-over-year, indicating improved customer experiences. CSAT varies by region, with Castile and León showing the highest satisfaction (87%) and Andalusia the lowest (79%). The Community of Madrid and Andalusia experienced a CSAT decrease.
Average check reflects customer spending per visit, crucial for revenue forecasting, profitability analysis, and menu optimization strategies.
VIPS' overall average check is 23.5 EUR, up 0.8% year-over-year, signaling increased spending per customer. The Balearic Islands have the highest average check (30.2 EUR), while Valencian Community shows 23.9 EUR. Growth data is not available by state.
Outlet count indicates brand reach and market penetration, affecting accessibility, brand visibility, and overall revenue potential.
VIPS has a significant presence in Spain, particularly in the Community of Madrid with 101 outlets. The Valencian Community has 18 outlets, Andalusia has 13. Other regions have significantly fewer outlets, indicating potential for expansion.
Identifying top competitors and understanding customer cross-visitation patterns is key for strategic positioning and targeted marketing efforts.
VIPS' customers also frequently visit Burger King (5.03%), Foster's Hollywood (3.80%), Ginos (3.78%), McDonald's (2.85%), and KFC (2.76%). This cross-visitation data informs competitive strategy and marketing efforts.
Understanding traffic workload by hour enables optimized staffing, efficient resource allocation, and improved customer service during peak times.
VIPS experiences peak traffic between 12:00 and 22:00, with workload ranging from 47.66 to 55.51. Traffic is significantly lower during early morning hours. Staffing should be adjusted to match peak hours.
Analyzing consumer segments by gender & generation allows targeted marketing and positioning strategies based on affinity insights.
VIPS' customer base shows a higher affinity towards women (index 111) and Gen Z (index 153), indicating they are overrepresented compared to the average consumer. Men (index 91) and Gen X (index 82) are underrepresented.