Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence VIPS performance in the Spain and how they change over time
See what factors influence VIPS performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of VIPS' competitors in the Spain
An analysis of VIPS' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
VIPS is in the top 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
VIPS holds a market performance percentile of 88 in Spain's Cafe & Restaurants industry, indicating an above-average market standing. This suggests strong customer preference compared to competitors. Performance peers in the same range include McDonald's.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a positive brand image.
VIPS in Spain shows an overall customer satisfaction of 82%, a 0.3pp increase year-over-year. Castile and León leads with 88%, while Andalusia scores 80%. This indicates generally positive customer experiences, with regional variations.
Average check reveals customer spending habits and pricing effectiveness, crucial for revenue optimization and profitability analysis.
The average check for VIPS in Spain is 23.5 EUR, a 0.8% increase year-over-year. Balearic Islands show the highest average check at 30.2 EUR. This suggests a moderate spending level per customer, with regional differences.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness within the Cafe & Restaurants industry.
VIPS has 101 outlets in the Community of Madrid, dominating its presence in Spain. The Valencian Community follows with 19 outlets. This distribution highlights a strong concentration in the capital region.
Identifying key competitors helps refine strategies, understand market dynamics, and improve competitive positioning within the Cafe & Restaurants sector.
Burger King (5.03%) shows the highest cross-visitation with VIPS customers in Spain, followed by Foster's Hollywood (3.81%) and Ginos (3.78%). This indicates shared customer interest in fast-food and casual dining options.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
VIPS experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload around 8:00 PM (56.46%). Traffic is minimal between midnight and 8:00 AM. This highlights the need for optimized staffing during peak hours.
Understanding consumer segments by gender and generation informs targeted marketing, enhancing relevance and engagement for improved campaign effectiveness.
VIPS' customer base shows a high affinity among women (index 110) and Gen Z (index 153). Gen Y is also overrepresented (index 103), while Gen X is underrepresented (index 81). This suggests targeted marketing towards women and younger generations.