Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence VIPS performance in the Spain and how they change over time
See what factors influence VIPS performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of VIPS' competitors in the Spain
An analysis of VIPS' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
VIPS is in the top 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
VIPS has a market performance percentile of 85 in Spain's Cafe & Restaurants industry, indicating an above-average market standing. This means VIPS captures more customer traffic than most competitors. Performance peers in a similar range include La Mafia se sienta a la mesa, Hamburguesería Goiko, Foster's Hollywood, Popeyes Louisiana Kitchen, and McDonald's.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
The top competitors for VIPS in Spain, based on cross-visitation, are Burger King (5.09%), Foster's Hollywood (4.35%), Ginos (4.12%), KFC (2.91%), and McDonald's (2.61%). This indicates that customers who visit VIPS also frequently visit these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet demand.
VIPS experiences peak traffic workload between 19:00 and 22:00, with the highest workload at 21:00 (54.35%). Traffic is minimal between 1:00 and 7:00. This data helps optimize staffing and promotions based on hourly demand.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and ROI.
VIPS's customer base shows a higher affinity towards women (111 index) compared to men (90 index). Among generations, Gen Z shows the highest affinity (144 index), followed by Gen Y (107 index), and Gen X (81 index). This suggests targeted marketing towards women and younger generations may be effective.