Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Saona performance in the Spain and how they change over time
See what factors influence Saona performance in the Spain and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Saona' competitors in the Spain
An analysis of Saona' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Saona is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Saona, with a market performance of 99 in Spain's Cafe & Restaurants industry, is a leading brand. This percentile indicates it captures a significant share of customer traffic, demonstrating strong market dominance compared to peers like McDonald's, Foster's Hollywood, and VIPS which are in the same percentile range.
CSAT measures customer happiness and loyalty. High CSAT scores often correlate with repeat business and positive word-of-mouth, crucial for sustainable growth.
Saona's overall CSAT is 88%, up 2 percentage points year-over-year, indicating improved customer satisfaction. Castile-La Mancha shows the highest CSAT (97%), while Valencian Community has 89%. The CSAT dynamic data shows fluctuations between 86.56 and 89.36 during the observed months.
Average check reflects customer spending per visit, influencing revenue. Monitoring it helps understand pricing effectiveness and customer spending habits.
Saona's overall average check is 23.9 EUR, down 1.1% year-over-year. Balearic Islands has the highest average check (75.4 EUR), while Region of Murcia has 23.9 EUR. The average check varied between 23.60 and 24.15 EUR during the measured time.
Identifying top competitors based on customer cross-visitation reveals direct rivals and shared customer base, shaping competitive strategies.
Saona's customers also frequently visit Burger King (2.04 cross-visitation), VIPS (1.78), La Tagliatella (1.62), McDonald's (1.50), and Hamburguesería Goiko (1.45). These brands represent key competitors for Saona in the Spanish market.
Understanding consumer demographics allows tailoring marketing. Affinity insights guide messaging and product development for target groups.
Saona's customer base shows a high affinity among women (index 123) and Gen Z (index 146), indicating higher engagement compared to the average consumer. Men (index 81) and Gen X (index 81) are underrepresented.