Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Spain and how they change over time
See what factors influence KFC performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Spain
An analysis of KFC' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC holds a leading position in Spain's Cafe & Restaurants industry with a market performance percentile of 99. This indicates strong customer preference. Peers in the top percentile include Hamburguesería Goiko, Burger King, VIPS, McDonald's, Saona, and Foster's Hollywood.
Customer satisfaction reflects brand perception and loyalty. Higher satisfaction usually correlates with increased retention and positive word-of-mouth.
KFC Spain exhibits high customer satisfaction, with an overall CSAT of 87%, a 6.9pp increase year-over-year. Rioja and Asturias lead with 93%. This suggests effective service and product quality resonate well with customers.
Average check reflects spending per customer visit, impacting revenue. Monitoring changes helps inform pricing and promotional strategies.
KFC Spain's average check is 19.1 EUR, showing a slight decrease of 0.2% year-over-year. Aragon has the highest average check at 22.7 EUR. A stable check size indicates consistent spending habits.
Outlet count indicates market presence and accessibility. Expansion or contraction reflects brand strategy and market penetration efforts.
KFC has a substantial presence in Spain, led by Community of Madrid (61 outlets) and Catalonia (51). This distribution indicates strategic focus on key urban areas and consumer markets.
Analyzing competitors helps identify threats and opportunities. Understanding cross-visitation informs competitive positioning strategies.
KFC's main competitors in Spain, based on cross-visitation, are Burger King (14.86%) and McDonald's (6.04%). Popeyes (3.36%) and Taco Bell (2.62%) show notable customer overlap, suggesting similar customer preferences.
Understanding traffic workload helps optimize staffing and resource allocation to meet demand at different times of the day.
KFC in Spain experiences peak traffic between 12:00 and 22:00, with the highest workload at 21:00. This indicates prime hours for marketing and operational focus to enhance customer experience.
Consumer segments reveal who the customers are, facilitating targeted campaigns and product development attuned to consumer preferences.
KFC Spain's customer base shows a high affinity towards women (92) and over-representation for men (107). Gen Z shows a significant affinity (171), with Gen Y also over-represented (105), while Gen X is under-indexed (70), suggesting targeted potential.