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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Spain and how they change over time
See what factors influence McDonald's performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Spain
An analysis of McDonald's' competitors in the Spain
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
McDonald's in Spain is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market presence compared to peers like VIPS, Saona, and KFC.
Customer satisfaction reflects brand perception. Tracking changes indicates if service and offerings meet evolving customer expectations.
McDonald's overall customer satisfaction in Spain is 44%, a decrease of 5.1 percentage points year-over-year. Rioja shows the highest CSAT at 68% with a 20.7pp increase, while Valencian Community saw a decrease.
Average check reveals customer spending habits, crucial for revenue insights and pricing strategy optimization.
McDonald's average check in Spain is 16.4 EUR, an 11.3% increase year-over-year. Navarre leads with 21.8 EUR. The average check increased slightly from May to July 2025.
Outlet count indicates market reach and brand accessibility, vital for expansion and serving customer demand.
McDonald's has the most outlets in Andalusia (119), followed by Community of Madrid (109) and Catalonia (101). The number of outlets per state reflects regional market prioritization.
Understanding key competitors and customer overlap is crucial for strategic positioning and gaining competitive edge.
Burger King is McDonald's top competitor in Spain with a cross visitation of 13.78%. KFC, 100 Montaditos, and Popeyes also attract McDonald's customers.
Traffic workload analysis guides staffing and resource allocation for peak efficiency and enhanced customer experience.
McDonald's in Spain experiences peak traffic between 8 PM and 10 PM, with the highest workload at 64.65%. Traffic is minimal between 2 AM and 7 AM.
Analyzing consumer segments informs targeted marketing, tailoring messages to resonate with specific demographic groups.
Women (81%) are overrepresented among McDonald's customers in Spain, while men (116%) are underrepresented. Gen X (110%), Gen Y (94%), and Gen Z (105%) also exhibit varying affinity.