Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Spain and how they change over time
See what factors influence McDonald's performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Spain
An analysis of McDonald's' competitors in the Spain
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 12% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a market performance percentile of 88 in Spain, placing it in the average/above average tier. This indicates a solid market presence relative to competitors like Popeyes Louisiana Kitchen, La Tagliatella, and Foster's Hollywood, which are in adjacent percentile ranges.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
McDonald's overall CSAT in Spain is 45%, a decrease of 5 percentage points year-over-year. Rioja shows the highest CSAT at 71% with a significant increase, while Cantabria and Valencian Community experienced CSAT declines. This suggests regional variations in customer experience.
Average Check reveals spending per transaction, crucial for revenue insights. Monitoring this KPI helps understand pricing effectiveness and customer spending habits.
The overall Average Check for McDonald's in Spain is 16.4 EUR, an increase of 11.3% year-over-year. Navarre has the highest average check at 21.8 EUR. This indicates increased customer spending per visit, potentially due to menu changes or pricing adjustments.
Outlet count indicates market reach and brand accessibility. A larger network can lead to higher brand visibility and customer convenience.
McDonald's has the most outlets in Andalusia (119), followed by Community of Madrid (112) and Catalonia (106). This distribution highlights key regions for McDonald's presence in Spain, reflecting strategic market coverage.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Burger King is the top competitor for McDonald's in Spain, with a cross-visitation rate of 13.78%. KFC, 100 Montaditos, Telepizza, and Popeyes Louisiana Kitchen also show notable customer overlap, indicating shared customer preferences.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
McDonald's in Spain experiences peak traffic workload between 8 PM and 10 PM, with the highest workload at 9 PM (60.50%) and 10 PM (67.82%). This indicates the busiest hours for McDonald's restaurants, requiring optimal staffing during these times.
Consumer segments by Gender and Generation inform targeted marketing. Affinity insights guide positioning strategies to resonate with specific demographics.
McDonald's in Spain shows a high affinity with women (84%), and men (115%). Gen X shows an affinity of 110%, Gen Y 94%, and Gen Z 105%. This suggests targeted marketing strategies should consider the preferences of these demographics.