Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Spain and how they change over time
See what factors influence McDonald's performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Spain
An analysis of McDonald's' competitors in the Spain
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 17% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a market performance percentile of 83 in Spain, indicating an above-average market standing. This means McDonald's captures a significant portion of customer traffic compared to its peers. Performance peers in a similar range include La Mafia se sienta a la mesa, 100 Montaditos, Hamburguesería Goiko, Popeyes Louisiana Kitchen, Foster's Hollywood and VIPS.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and targeted marketing efforts.
Burger King is the top competitor for McDonald's in Spain, with a cross-visitation rate of 12.91%. Other notable competitors include KFC (4.29%), 100 Montaditos (2.86%), Popeyes Louisiana Kitchen (1.91%), and Telepizza (1.84%).
Traffic workload by hour reveals peak times and customer flow. This insight helps optimize staffing, manage resources, and improve customer experience during busy periods.
McDonald's in Spain experiences peak traffic between 8 PM and 10 PM, with the highest workload at 9 PM (59.57%). Traffic is lowest between 1 AM and 5 AM. This data informs staffing and resource allocation strategies.
Understanding consumer segments allows for targeted marketing. Gender and generation insights help tailor campaigns and product offerings to specific customer groups.
Women show a high affinity (83) towards McDonald's, while men are over-indexed (115). Gen X is over-indexed (112), while Gen Y (94) and Gen Z (97) are under-indexed, suggesting targeted marketing adjustments may be beneficial.