Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Spain and how they change over time
See what factors influence Burger King performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Spain
An analysis of Burger King' competitors in the Spain
In Cafés & Restaurants
·Aug – Oct 25
Burger King is in the top 4% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Spain is at the 96th percentile, indicating a leading position. This means Burger King captures a significant share of customer traffic compared to its peers. Competitors like McDonald's and KFC are not in the same range.
Understanding competitors' appeal helps refine strategies. Cross-visitation data reveals shared customers and competitive overlap.
McDonald's has the highest cross-visitation rate (7.56%) with Burger King customers in Spain, followed by KFC (6.10%). This indicates a significant overlap in customer base between these fast-food chains. Popeyes Louisiana Kitchen, 100 Montaditos and VIPS have lower cross-visitation.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and reduces wait times.
Burger King in Spain experiences peak traffic between 12:00 and 22:00, with the highest workload around 21:00 (57.66%). Traffic is lowest between 1:00 and 7:00. This data helps optimize staffing during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies.
Women are overrepresented among Burger King's consumers in Spain (88%), while men are also overrepresented (111%). Gen Z shows high affinity (123%), Gen Y is around average (100%), and Gen X is slightly underrepresented (94%).