Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Spain and how they change over time
See what factors influence Burger King performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Spain
An analysis of Burger King' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Spain holds a leading market performance at the 99th percentile. This signifies a top position, indicating strong customer preference compared to peers like KFC, Hamburguesería Goiko, VIPS, McDonald's, Saona and Foster's Hollywood.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand image. Tracking CSAT helps identify areas for service improvement.
Burger King's overall CSAT in Spain is 59%, showing a slight decrease year-over-year. Regionally, Community of Madrid shows the highest CSAT (69%), while others like Galicia have decreased. Dynamic data shows CSAT fluctuating between 57.01% and 63.96%.
Average check is crucial for revenue insights, reflecting spending habits and menu performance, guiding pricing and promotional strategies.
Burger King's average check in Spain is 17.20 EUR, showing a 6.70% increase year-over-year. Navarre has the highest average check at 21.50 EUR. Dynamic data shows the average check fluctuating between 16.61 EUR and 17.73 EUR.
Outlet count indicates brand reach. Monitoring growth aids expansion decisions, optimizing market presence and service accessibility.
Burger King has the most outlets in Andalusia (205) and Community of Madrid (198). Other key regions include Valencian Community (118) and Catalonia (109). Canary and Balearic Islands have 42 outlets each.
Competitor analysis identifies key rivals and customer overlap, informing strategies to gain market share and enhance competitive positioning.
McDonald's (8.18%) and KFC (6.52%) are Burger King's top competitors in Spain based on cross-visitation. Popeyes (2.76%), 100 Montaditos (2.37%), and VIPS (1.74%) also attract Burger King customers.
Traffic workload reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer experience.
Burger King's traffic workload in Spain peaks between 12:00 and 23:00, with highest traffic at 21:00(61.32%). Lowest traffic occurs between 3:00 and 7:00.This indicates the necessity for increased staffing during the PM.
Understanding consumer segments enables targeted marketing, improving campaign relevance, customer engagement, and brand loyalty.
Burger King's customer base shows women are over-represented (85 affinity index), men are over-represented (113 affinity index). Gen Z are over-represented (119 affinity index), while Gen X are under-represented (94 affinity index), and Gen Y show average affinity (100 affinity index).