Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Spain and how they change over time
See what factors influence Burger King performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Spain
An analysis of Burger King' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King holds a leading position in Spain's Cafe & Restaurants industry, ranking in the top 1% (percentile 100). This indicates a strong market presence and high customer preference compared to its peers. Competitors McDonald's, Foster's Hollywood, Saona, VIPS, Hamburguesería Goiko, and KFC are in lower percentile ranges.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Burger King's overall customer satisfaction in Spain is 61%, a slight increase of 0.2 percentage points year-over-year. The Community of Madrid shows the highest CSAT at 70%, while other regions like the Balearic and Canary Islands also exhibit strong satisfaction levels. CSAT fluctuated between 58.46% and 65.59% during the reporting period.
Average check (Avg Check) indicates how much customers spend per visit, reflecting menu pricing, order size and customer spending habits.
The average check for Burger King in Spain is 17.2 EUR, a 6.7% increase year-over-year. Navarre has the highest average check at 21.5 EUR. The average check varied between 16.61 EUR and 17.73 EUR during the reporting period, indicating a consistent spending pattern.
Number of outlets indicates brand's reach and market penetration. A larger outlet count can mean greater convenience and brand visibility for customers.
Burger King has a significant presence in Spain, with Andalusia having the most outlets (207), followed closely by the Community of Madrid (204). Other regions like Valencian Community and Catalonia also have a notable number of outlets, indicating a broad geographic distribution.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and improve customer retention.
McDonald's is Burger King's primary competitor in Spain, with a cross-visitation rate of 8.18%. KFC follows with 6.52%. Other competitors include Popeyes Louisiana Kitchen, 100 Montaditos, and VIPS, each with lower cross-visitation rates, suggesting a smaller overlap in customer base.
Traffic workload analysis reveals peak hours, helping optimize staffing and resource allocation to improve customer service and operational efficiency.
Burger King in Spain experiences peak traffic between 12:00 PM and 10:00 PM, with the highest workload occurring between 8:00 PM and 10:00 PM. Traffic is significantly lower during the early morning hours, indicating a need for adjusted staffing during off-peak times.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
Burger King's consumer base in Spain shows a higher affinity towards women (87%) compared to men (112%). Among generations, Gen Z (119%) shows the highest affinity, followed by Gen Y (100%) and Gen X (94%). This suggests targeted marketing towards Gen Z and female consumers may be particularly effective.