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Managing Partner, Global Business Development
See what factors influence Truluck's Ocean's Finest Seafood and Crab performance in the United States and how they change over time
See what factors influence Truluck's Ocean's Finest Seafood and Crab performance in the United States and how they change over time
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Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Truluck's Ocean's Finest Seafood and Crab is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Truluck's Ocean's Finest Seafood and Crab' competitors in the United States
An analysis of Truluck's Ocean's Finest Seafood and Crab' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Truluck's Ocean's Finest Seafood and Crab has a market performance percentile of 99, indicating a leading position. This means the brand outperforms most competitors in attracting customer traffic. Performance peers include The Ugly Grouper, Estilo Azteca, the seed. Coffee + Juice Bar, MarketPlace Grill, Busboys and Poets, and Chat Patti Indian Vegetarian Restaurant, all within the same range.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation, critical for sustained success and growth.
Truluck's overall CSAT is 85%, a slight decrease of 0.4pp year-over-year. Illinois shows the highest CSAT at 90%, followed by Florida at 88%. Texas shows a CSAT of 83%. The District of Columbia has a CSAT of 86%. This indicates varying satisfaction levels across different states, requiring location-specific strategies.
Average check reveals how much customers spend per visit, reflecting pricing strategy, menu appeal, and customer affluence.
The overall average check for Truluck's is $108.90, a decrease of 7.9% year-over-year. The District of Columbia has the highest average check at $113.80. Texas has an average check of $109.00. Florida shows an average check of $108.10. Illinois has the lowest average check at $105.80, suggesting regional spending variations.
Number of outlets indicates brand reach, market penetration, and growth strategy, essential for understanding scalability and brand presence.
Truluck's has 7 outlets in Texas, 3 in Florida, and 1 each in the District of Columbia and Illinois. This shows a concentration of outlets in Texas, suggesting it as a key market. The number of outlets reflects the brand's physical presence and market coverage across states.
Identifying key competitors helps refine strategy, understand market dynamics, and improve competitive positioning for increased market share.
Truluck's primary competitors based on customer cross-visitation are Chick-fil-A (4.23%), McDonald's (3.70%), Starbucks (3.70%), Whataburger (3.44%), and Chipotle Mexican Grill (2.38%). This indicates that customers who visit Truluck's also frequent these fast-food and casual dining establishments.
Understanding traffic workload by hour helps optimize staffing, manage resources, and enhance customer experience during peak times.
Truluck's experiences peak traffic between 18:00 and 20:00, with the highest workload at 19:00 (68.98%). Traffic starts increasing significantly from 11:00 and remains high through the evening. Minimal activity is observed between 0:00 and 4:00. This data informs staffing and resource allocation strategies.
Analyzing consumer segments allows for targeted marketing, product development, and personalized experiences, maximizing engagement and ROI.
Truluck's customer base shows high affinity among women (99) and men (101). Gen X is overrepresented (148), indicating high affinity. Gen Y is underrepresented (80), showing less affinity. Gen Z is also underrepresented (56), indicating lower affinity compared to the average consumer.