Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tropical Smoothie Cafe performance in the United States and how they change over time
See what factors influence Tropical Smoothie Cafe performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Tropical Smoothie Cafe is in the lower 33% of brands
Sample of brands in the same percentile
An analysis of Tropical Smoothie Cafe' competitors in the United States
An analysis of Tropical Smoothie Cafe' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tropical Smoothie Cafe's MARKET PERFORMANCE is at the 33rd percentile, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Nordstrom Ebar Artisan Coffee, 5 Esquinas, The Pit Room, Sharky's On the Pier, All American Steakhouse, and Tacos Taqueria.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong customer base.
Tropical Smoothie Cafe's overall customer satisfaction is 70%, a 9.2 percentage point increase year-over-year. Florida shows the highest CSAT at 84%, while Tennessee has the lowest at 33%. Michigan and Tennessee experienced CSAT decreases, indicating potential service or product issues in those states.
Average check reveals customer spending habits and pricing effectiveness, influencing overall revenue and profitability. Higher average check values are generally desirable.
The overall average check for Tropical Smoothie Cafe is $25.80, a 37.4% increase year-over-year. New York has the highest average check at $35.70, while Michigan's is significantly lower at $12.20. This disparity suggests regional pricing differences or varying customer order patterns.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential. More outlets generally mean greater market presence.
Tropical Smoothie Cafe has the most outlets in New York (6), followed by Michigan (5) and Florida (4). The distribution of outlets across states highlights key markets and potential areas for expansion. States with only one or two outlets may represent growth opportunities.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts. Understanding cross-visitation is crucial.
Tropical Smoothie Cafe's top competitors based on cross-visitation are McDonald's (11.51%), Taco Bell (6.47%), Burger King (5.76%), Starbucks (5.76%), and Dunkin' (5.04%). This indicates that customers who visit Tropical Smoothie Cafe also frequently visit these fast-food and coffee chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service during peak hours. It helps manage operational costs.
Tropical Smoothie Cafe experiences peak traffic between 11 AM and 2 PM, with the highest workload at 12 PM (58.91%) and 1 PM (59.24%). Traffic significantly decreases after 6 PM. Minimal traffic occurs between midnight and 6 AM, suggesting limited or no overnight operations.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI. Gender and generational insights are key for personalized campaigns.
Tropical Smoothie Cafe's customer base shows a high affinity towards women (96%) and men (104%). Gen X is overrepresented (128%), while Gen Y (82%) and Gen Z (84%) are underrepresented. This suggests marketing should focus on Gen X while also engaging Gen Y and Z.