Search among the top brands by number of locations
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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
TOM's Famous is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence TOM's Famous performance in the United States and how they change over time
See what factors influence TOM's Famous performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of TOM's Famous' competitors in the United States
An analysis of TOM's Famous' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
TOM's Famous has a market performance of 99, placing it in the leading category within the Cafe & Restaurants industry in the United States. This indicates a strong market presence compared to competitors. Performance peers in the same percentile include Artichoke Basille's Pizza, King's Kitchen, Chicago's Home of Chicken & Waffles, Harold's Chicken Shack, Geno's Steaks and LOCAL Public Eatery.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
TOM's Famous achieved a 75% overall CSAT, up by 4.7 percentage points year-over-year. In California, the CSAT is also 75% with the same increase. This suggests improved customer experiences, potentially leading to increased loyalty and positive word-of-mouth.
Average check reflects customer spending habits and menu pricing effectiveness, revealing revenue generation per transaction.
The overall average check for TOM's Famous is $20.20, which is up 5.2% year-over-year. This indicates that customers are spending more per visit. In California, the average check is $20.20, showing no growth. This suggests potential for targeted promotions.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth strategy effectiveness.
TOM's Famous has 19 outlets in California. This reflects the brand's current presence and investment in the California market, suggesting a focused regional strategy.
Identifying key competitors helps refine strategies, understand market dynamics, and differentiate offerings for competitive advantage.
McDonald's (21.35%) and In-N-Out Burger (17.23%) are the top competitors for TOM's Famous, based on cross-visitation data. Jack in the Box (11.99%), Carl's Jr. (9.36%) and El Pollo Loco (8.99%) are also notable competitors. This reveals the quick-service restaurants that TOM's Famous customers also frequent.
Understanding traffic patterns helps optimize staffing, manage inventory, and improve customer experience during peak hours.
Traffic workload for TOM's Famous peaks between 8 AM and 12 PM (72.92% at 11AM), indicating the busiest hours. The lowest traffic is between 12 AM and 5 AM, where the traffic workload is practically zero.
Understanding consumer segments enables targeted marketing, personalized experiences, and product development tailored to specific groups.
Women (84%) have high affinity. Men (115%) are over-indexed. Gen X (136%) has high affinity. Gen Y (72%) is under-indexed. Gen Z (43%) is under-indexed. This data suggests marketing and product offerings should be adjusted to attract Gen Y and Gen Z.