Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Tomasso performance in the Argentina and how they change over time
See what factors influence Tomasso performance in the Argentina and how they change over time
Available by subscription
Available by subscription
An analysis of Tomasso' competitors in the Argentina
An analysis of Tomasso' competitors in the Argentina
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Tomasso is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating brand's share of foot traffic in the industry.
Tomasso, with a market performance of 98 in Argentina's Cafe & Restaurants industry, is a leading brand, in the top 2%. This high percentile indicates a strong market presence and high customer preference compared to its peers like CINCO ELEMENTOS, Don Mario, La Poesía, Histórico Almacén Vulcano, Inefable Libros y Cafe, and La Casona Coffee, who share a similar performance range.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and revenue.
Tomasso's overall customer satisfaction (CSAT) is 69%, a decrease of 3.1 percentage points year-over-year, signaling a potential need to address service or product issues. However, CSAT in Buenos Aires grew by 10.5 percentage points to 53%, suggesting that customer experience varies significantly by location. Ongoing monitoring and targeted improvements are crucial to maintain and boost CSAT.
Average check reflects customer spending per visit, crucial for understanding revenue trends and pricing effectiveness.
Tomasso's overall average check is 8.2K ARS, down 2% year-over-year, indicating customers are spending slightly less per visit. In Santa Fe, the average check is 7.1K ARS, with no growth. Monitoring these trends is important to understand customer behavior and adjust pricing strategies to maintain revenue.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility.
Tomasso has a varying distribution of outlets across Argentina, with 11 in Buenos Aires, 5 in Santa Fe, 2 in San Luis, and 1 each in Entre Ríos and Río Negro. This distribution reveals its stronger presence in Buenos Aires compared to other states, suggesting a need for strategic expansion in other regions.
Identifying top competitors helps understand market dynamics and competitive threats, guiding strategic responses.
Tomasso's top competitors include McDonald's (18.18% cross-visitation), Burger King (5.68%), Mostaza (4.54%), Rock&Feller's (3.40%), and Kansas (2.27%). This indicates that a significant portion of Tomasso's customers also visit these fast-food chains, signaling the need to differentiate and enhance offerings to maintain customer loyalty.
Understanding traffic patterns optimizes staffing and resource allocation, maximizing efficiency and customer satisfaction.
Tomasso experiences peak traffic between 11 AM and 10 PM, with highest workload at 9PM, indicating these are critical hours for staffing and service optimization. Traffic is minimal between midnight and 8 AM. This data enables better resource allocation, ensuring adequate staffing during peak hours to enhance customer experience.
Analyzing consumer segments enables targeted marketing, tailoring strategies to maximize engagement and conversion.
Tomasso's customer base shows a higher affinity towards women (80%) and Men (121%), indicating an over-representation compared to average. Also, Gen X (138%) and Gen Y (121%) exhibit high affinity. These insights enable targeted campaigns appealing to key segments.