Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Argentina and how they change over time
See what factors influence KFC performance in the Argentina and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Argentina
An analysis of KFC' competitors in the Argentina
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating competitive strength and customer preference.
KFC in Argentina holds a leading market performance at the 99th percentile. This indicates a strong competitive position, signifying it captures a large share of customer visits in the Cafe & Restaurants industry. Performance peers in a similar position include Rock&Feller's, Vidón – ʙᴀʀ, Los Bohemios, Villegas Restó, Le Pain Quotidien, and CAMPOBRAVO.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and future revenue. Higher CSAT often correlates with repeat business and positive word-of-mouth.
KFC's overall customer satisfaction in Argentina is 57%, a slight increase of 0.5 percentage points year-over-year. CSAT varies by state: Santa Fe shows high satisfaction (93%), Buenos Aires is at 59%, while Mendoza shows lower satisfaction at 51% with a decrease of 20.9 percentage points. Customer satisfaction was highest in July 2025.
Average check (transaction value) indicates spending per customer visit, crucial for revenue analysis. Monitoring this KPI informs pricing and promotional strategies.
The overall average check for KFC in Argentina is 15.3K ARS, showing a substantial 41.4% increase year-over-year. Average check values vary by location, with Santa Fe reporting the highest average check (25.4K ARS). The average check saw an increase during the measured period, with the highest value recorded in July 2025.
Number of outlets indicates brand reach and market presence. Growth in outlet count can signal expansion and increased accessibility for customers.
KFC has varying outlet distribution across Argentina, with Buenos Aires having the most outlets (15), followed by Santa Fe (3) and Mendoza (2). This distribution reflects KFC's current market penetration strategy across different regions.
Competitor analysis identifies key rivals, their market share, and customer overlap, guiding competitive strategies and differentiation efforts.
McDonald's is the top competitor for KFC in Argentina, with a cross-visitation rate of 20.59%. Other notable competitors include Mostaza (7.91%), Burger King (7.24%), Kentucky (6.10%), and Café Martínez (4.39%). This indicates that a significant portion of KFC customers also visit these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
KFC in Argentina experiences peak traffic workload between 10:00 AM and 10:00 PM, with the highest workload observed between 2:00 PM and 3:00 PM (57.21 and 57.26). Traffic is minimal in the early morning hours (1:00 AM - 5:00 AM).
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning, maximizing campaign effectiveness and resonating with specific demographics.
KFC's customer base in Argentina shows higher affinity among women (83%) and men (118%). Gen X (126%), Gen Y (87%), and Gen Z (131%) are all represented among KFC's customer base, with Gen Z having the highest affinity.