Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Argentina and how they change over time
See what factors influence KFC performance in the Argentina and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Argentina
An analysis of KFC' competitors in the Argentina
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
KFC is ahead of most brands
Sample of brands in the same percentile
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference.
KFC in Argentina has a market performance of 71, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in a similar range include Tostado Café Club - Plaza Houssay.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
KFC's overall CSAT in Argentina is 60%, a decrease of 2.3 percentage points year-over-year. Santa Fe shows high satisfaction (93%), while Buenos Aires and Mendoza have lower scores (56%). This suggests regional differences in customer experience.
Average check reveals customer spending habits, crucial for revenue insights and pricing strategy optimization.
The overall average check for KFC in Argentina is 15.7K ARS, a 42.6% increase year-over-year. Santa Fe has the highest average check (23.7K ARS), while Buenos Aires has the lowest (14.7K ARS). This indicates regional variations in spending.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential.
KFC has 23 outlets in Buenos Aires, 3 in Santa Fe, and 2 in Mendoza. The concentration in Buenos Aires suggests a strategic focus on this key market.
Competitor analysis identifies key rivals, informing competitive strategies and market positioning.
KFC's top competitors in Argentina, based on customer cross-visitation, are McDonald's (19.42%), Burger King (6.98%), and Mostaza (6.05%). This highlights the competitive landscape in the fast-food sector.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
KFC's traffic workload in Argentina peaks between 14:00 and 21:00, with the highest traffic around 14:00-16:00. This information is crucial for optimizing staffing and service during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women show a high affinity (88) for KFC, while men are over-indexed (114). Gen Z exhibits the highest affinity (161), followed by Gen X (107) and Gen Y (96). This suggests targeted marketing towards Gen Z and male consumers could be effective.
Cafés & Restaurants