Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Tokai performance in the Mexico and how they change over time
See what factors influence Tokai performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tokai' competitors in the Mexico
An analysis of Tokai' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tokai is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reveals competitive strength and customer preference in the industry, showing brand dominance.
Tokai holds a leading position in the Cafe & Restaurants industry in Mexico with a market performance of 99%. This indicates a strong market presence and customer preference compared to its competitors. Performance peers in the same percentile range include TUCH Cantina Huayacán, Balandra - Cocina de puerto, Restaurante El Pariente, Sazón Secreto, Wings Army, and Wuffalo The Wings Capital.
Customer satisfaction indicates loyalty and service quality, directly impacting repeat business and brand reputation.
Tokai's overall customer satisfaction (CSAT) is 54%, showing a 0.9 percentage point increase year-over-year. In Jalisco, the CSAT is also 54% with similar growth. This data shows a moderate level of customer contentment and a slight positive trend over the past year.
Average check reflects spending per customer, crucial for revenue optimization and profitability analysis.
The overall average check for Tokai is 240.2 MXN, a decrease of 6.1% year-over-year. In Jalisco, the average check is also 240.2 MXN. This decrease suggests customers are spending slightly less per visit compared to the previous year.
Outlet count indicates market reach and brand presence, driving accessibility and revenue potential.
Tokai has 17 outlets in Jalisco, Mexico. This indicates a concentrated presence within this state, suggesting either a regional focus or that Jalisco represents a key market for the brand.
Competitor analysis identifies key rivals and market dynamics, informing strategic positioning and competitive advantage.
Tokai's top competitors based on customer cross-visitation are Starbucks (8.33%), Carl's Jr. (6.25%), Little Caesars (4.86%), KFC (4.86%), and Campomar (4.17%). This reveals the brands Tokai's customers also frequent, highlighting potential areas for competitive focus.
Traffic workload patterns uncover peak hours and optimize staffing, enhancing operational efficiency and customer experience.
Tokai experiences peak traffic workload between 12:00 PM and 10:00 PM, with the highest activity around 3:00 PM (60.64%). This indicates the busiest times of day for Tokai, requiring adequate staffing and resource allocation.
Segment analysis enables tailored marketing, matching products/services to specific demographics for maximized engagement.
Tokai's consumer base shows high affinity towards women (index of 96) and men (index of 103). Gen Z are strongly over-represented (index of 208), while Gen Y (index of 86) are under-indexed, indicating Gen Z exhibits higher engagement or interest compared to the average consumer.