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Managing Partner, Global Business Development
See what factors influence Tiago's performance in the South Africa and how they change over time
See what factors influence Tiago's performance in the South Africa and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tiago's' competitors in the South Africa
An analysis of Tiago's' competitors in the South Africa
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tiago's is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tiago's holds a leading market performance with a percentile of 97 in South Africa's Cafe & Restaurants industry. This places Tiago's in the top 3% of brands, indicating strong customer preference compared to peers like Bientang's Cave Restaurant & Wine Bar, The Harvard Cafe Rand Airport, Artistry JHB, Sass Cafe, Malt and The Valley Bakery, which share a similar performance percentile.
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps identify areas for service improvement and boost customer loyalty.
Tiago's overall customer satisfaction is 58%, a decrease of 30.5 percentage points year-over-year. In KwaZulu-Natal, CSAT also stands at 58% with the same decrease. This decline suggests a need to investigate and address factors impacting customer experience to regain satisfaction levels.
Average check reveals how much customers spend per visit. It's vital for revenue analysis and informs pricing and promotional strategies.
The overall average check for Tiago's is 180.1 ZAR, showing a 9.8% increase year-over-year. In KwaZulu-Natal, the average check is 181.8 ZAR, representing 0% growth. While the overall trend is positive, regional variations require careful monitoring.
Outlet count indicates brand reach and market presence. Tracking outlet distribution informs expansion and resource allocation strategies.
Tiago's has 10 outlets in KwaZulu-Natal and 2 in Eastern Cape, reflecting the brand's current geographic footprint. The distribution of outlets shows focus on KwaZulu-Natal, with Eastern Cape representing a smaller presence.
Competitor analysis helps understand the competitive landscape and identify direct/indirect rivals, shaping marketing and positioning strategies.
Tiago's primary competitors based on customer cross-visitation are Nando's (25.81%), Spur (19.35%), KFC (19.35%), McDonald's (19.35%), and Pedros (9.68%). These brands attract a significant portion of Tiago's customers, highlighting the need to differentiate and strengthen customer loyalty.
Traffic workload uncovers peak hours, informing staffing and operational efficiency to enhance customer experience during busy periods.
Tiago's experiences peak traffic between 16:00 and 17:00 (4 PM - 5 PM), with the highest workload at 66.16%. Traffic gradually increases from 9:00 AM, reaching a plateau from 12:00 PM to 4:00 PM. There is minimal to no traffic from 10 PM to 8 AM.
Analyzing consumer segments by Gender and Generation informs targeted marketing, enhancing engagement and brand resonance.
Tiago's customer base shows a higher affinity with Women (index of 72) and Men (index of 123) compared to the average consumer. Among generations, Gen Y shows an affinity index of 93, indicating interest comparable to the average consumer.