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Managing Partner, Global Business Development
See what factors influence Thong Kee Cafe performance in the Malaysia and how they change over time
See what factors influence Thong Kee Cafe performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Thong Kee Cafe' competitors in the Malaysia
An analysis of Thong Kee Cafe' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Thong Kee Cafe is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Thong Kee Cafe's market performance is at the 99th percentile, indicating a leading position in the Malaysian Cafe & Restaurants industry. This shows a strong competitive standing. Performance peers in similar position are Aunty Q Kitchen & Bar, Cafe:in House, Tiga Budak Gemok, Win Win Western Food Pandan Indah, Tuk Tuk Thai Boat Noodle, Metrocity and KK Garden Seafood Restaurant, Sedco 风下之乡海鲜坊.
Customer satisfaction reflects brand loyalty, impacting revenue and reputation, showing how happy customers are with a business's products and services.
Overall customer satisfaction for Thong Kee Cafe is 66%, a 12.2 percentage point increase year-over-year. Satisfaction varies by state, with Pahang at 76%, Kuala Lumpur at 67%, and Selangor at 65%. The trend shows CSAT fluctuating between 64.73% and 68.03% from May to July 2025.
Average check measures customer spending per visit, informing pricing and revenue strategies, indicating how much customers spend on average.
The overall average check for Thong Kee Cafe is 20.4 MYR, a 14.2% increase year-over-year. Average check varies by state: Pahang is 30.6 MYR, Kuala Lumpur is 21.4 MYR, and Selangor is 18.2 MYR. The average check fluctuated between 18.33 MYR and 22.74 MYR from May to July 2025.
Outlet count indicates brand reach and expansion, affecting market presence and customer accessibility, reflecting business growth.
Thong Kee Cafe has 6 outlets in Selangor, 5 in Kuala Lumpur, and 1 in Pahang. Selangor represents the largest concentration of outlets for the brand, reflecting its strategic focus in this region.
Competitor analysis identifies key rivals, enabling strategic positioning and competitive advantage, showing who else is competing for customer attention.
The top competitors for Thong Kee Cafe, based on customer cross-visitation, are McDonald's (6.98%), Grumpy Bagels (4.99%), ZUS Coffee (4.99%), Shuyi (4.74%), and illy Caffè (4.49%). McDonald's shows as the most visited competitor.
Traffic workload shows peak hours, guiding staffing and resource allocation, revealing when the business is busiest.
Thong Kee Cafe's traffic workload peaks between 7 AM and 1 PM, with the highest workload occurring around 12 PM (70.98%). There is minimal to no activity between 7 PM and 5 AM.
Consumer segments enable targeted marketing, improving engagement and ROI, revealing who are the key customers.
Women are overrepresented among Thong Kee Cafe's consumers (affinity index of 72), while men show a high affinity (123). Gen X affinity index is 107, Gen Y is 103 and Gen Z consumers are underrepresented (affinity index of 78).