Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence The Real Greek performance in the United Kingdom and how they change over time
See what factors influence The Real Greek performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Real Greek' competitors in the United Kingdom
An analysis of The Real Greek' competitors in the United Kingdom
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Real Greek is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Real Greek's market performance is leading at the 99th percentile, placing it in the top 1% of brands in the UK's Cafe & Restaurants industry. This indicates a strong market presence and high customer preference compared to its peers like Amorino Gelato, Cake Box, MyLahore, TGI Fridays, Five Guys, and The Farmer’s Dog.
Customer satisfaction (CSAT) indicates customer happiness, directly impacting loyalty, repurchases, and positive recommendations.
The Real Greek demonstrates high customer satisfaction, with an overall CSAT score of 91%, a 7.2 percentage point increase year-over-year. Both England (91%) and Scotland (90%) show strong satisfaction levels, indicating consistent service quality across locations.
Average check (Avg Check) reveals spending per customer, reflecting menu pricing, customer purchasing habits, and revenue generation.
The Real Greek's overall average check is £30.1, up 10.7% year-over-year. England has an average check of £30.3, while Scotland's is £28.5. These values indicates how much customers spend on average in different locations.
Number of outlets shows brand reach. A larger number may indicate a stronger market presence and wider customer access.
The Real Greek has 24 outlets in England and 2 in Scotland. The higher concentration in England indicates a stronger market presence there, while Scotland represents a smaller, but still significant, portion of the brand's footprint.
Competitor analysis helps understand market dynamics, competitive threats, and opportunities for differentiation and strategic positioning.
The Real Greek's top competitors by cross-visitation include McDonald's (3.81%), JD Wetherspoon (3.10%), Dishoom (2.03%), Bill's (1.91%), and Nando's (1.91%). This shows customers who visit The Real Greek also frequent these brands, highlighting potential areas for differentiation.
Traffic workload shows peak hours. Knowing when customers visit helps optimize staffing and resource allocation for efficiency.
The Real Greek experiences peak traffic workload between 12:00 and 21:00, with the highest traffic around 18:00-19:00. Minimal traffic occurs from 0:00 to 10:00. This data informs staffing and resource allocation strategies.
Consumer segments help tailor marketing by gender and generation, enhancing engagement and brand resonance for different groups.
The Real Greek's customer base shows high affinity among women (127 index) and Gen Z (137 index). Gen Y also show affinity (109 index) while men (80 index) and Gen X (79 index) are under-indexed, indicating targeted marketing opportunities to improve engagement with these groups.