Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Five Guys performance in the United Kingdom and how they change over time
See what factors influence Five Guys performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Five Guys is ahead of most brands
Sample of brands in the same percentile
An analysis of Five Guys' competitors in the United Kingdom
An analysis of Five Guys' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Five Guys' market performance is at the 72nd percentile in the United Kingdom's Cafe & Restaurants industry, indicating an average/above average market standing. This means Five Guys attracts more customers than 72% of its competitors. Performance peers in the same percentile range include Giggling Squid, COSMO | All You Can Eat World Buffet Restaurant, Blank Street Coffee, Rudy's Pizza Napoletana, ASK Italian, and wagamama.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Five Guys' overall customer satisfaction (CSAT) is 80%, a 4.5 percentage point increase year-over-year. England shows the highest CSAT at 80%, while Northern Ireland has the lowest at 52% with a decrease of 22.3 percentage points. This indicates generally positive customer sentiment, but highlights a need to address satisfaction issues in Northern Ireland.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization.
The overall average check for Five Guys is £20.2, a 2.4% increase year-over-year. England has the highest average check at £20.3, while Wales has the lowest at £18.6. This suggests customers are spending slightly more per visit compared to last year, with regional variations in spending habits.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Five Guys has 157 outlets in England, 14 in Scotland, 5 in Wales, and 3 in Northern Ireland. The concentration of outlets in England signifies a strong presence in that region, while the lower numbers in other regions suggest potential for expansion.
Identifying top competitors helps refine strategies, understand market dynamics, and capture market share.
The top competitors for Five Guys, based on cross-visitation, are McDonald's (14.63%), JD Wetherspoon (5.59%), KFC (5.07%), Nando's (4.49%), and Starbucks (3.50%). This indicates that customers who visit Five Guys also frequently visit these fast-food and restaurant chains.
Traffic workload analysis optimizes staffing, resource allocation, and operational efficiency during peak hours.
Five Guys experiences peak traffic workload between 10:00 AM and 10:00 PM, with the highest traffic around 6:00 PM (56.21%) and 7:00 PM (56.40%). Traffic is minimal between midnight and 7:00 AM. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences.
Five Guys' customer base shows a high affinity among women (123 index) and men (72 index). Gen X (101 index) and Gen Y (108 index) also show high affinity, while Gen Z (81 index) is under-indexed. This suggests marketing efforts should consider the preferences and behaviors of Gen X and Gen Y.