Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Five Guys performance in the United Kingdom and how they change over time
See what factors influence Five Guys performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Five Guys is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Five Guys' competitors in the United Kingdom
An analysis of Five Guys' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, indicating its competitive strength and customer preference.
Five Guys' market performance is at the 99th percentile, indicating a leading position. This signifies a strong competitive presence. Peers include MyLahore, Haute Dolci, Caffè Nero, Amorino Gelato, Taco Bell, The Real Greek.
Customer satisfaction (CSAT) measures how happy customers are, directly impacting loyalty, repurchase rates, and positive word-of-mouth.
Five Guys' overall CSAT is 77%, a 3pp increase year-over-year. England shows the highest CSAT at 78%, while Northern Ireland has the lowest at 46%. The trend from May to July 2025 shows fluctuating satisfaction levels.
Average check is the average amount spent per transaction, a key indicator of pricing strategy and customer spending habits.
The overall average check for Five Guys is £20.20, up 1.6% year-over-year. England has the highest average check at £20.30. Average check varied between £19.69 and £20.41 from May to July 2025.
Number of outlets indicates brand reach and market penetration, reflecting expansion strategy and brand accessibility.
Five Guys has 153 outlets in England, 13 in Scotland, 5 in Wales, and 3 in Northern Ireland. England represents the largest concentration of outlets.
Identifying competitors helps understand market dynamics, benchmark performance, and refine strategies for differentiation and growth.
The top competitors based on cross-visitation are McDonald's (14.06%), JD Wetherspoon (5.91%), KFC (4.88%), Nando's (4.88%), and Starbucks (3.84%). This indicates shared customer interest.
Traffic workload analysis reveals peak hours, helping optimize staffing, manage inventory, and improve customer service during busy periods.
Five Guys experiences peak traffic workload between 10 AM and 10 PM, with the highest activity around 6-7 PM (57.39%-57.68%). Activity is minimal between midnight and 8 AM.
Understanding consumer segments allows for targeted marketing, product development, and messaging, enhancing engagement and conversion rates.
Women (70%, affinity index) have high affinity compared to men (122%, affinity index). Gen X (102%, affinity index) and Gen Y (106%, affinity index) are overrepresented, while Gen Z (88%, affinity index) is underrepresented.