Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence TGI Fridays performance in the United Kingdom and how they change over time
See what factors influence TGI Fridays performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of TGI Fridays' competitors in the United Kingdom
An analysis of TGI Fridays' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
TGI Fridays is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, reflecting its competitive strength and customer preference.
TGI Fridays' MARKET PERFORMANCE is at the 99th percentile, indicating a leading position. This signifies a strong market presence and high customer preference compared to competitors in the United Kingdom's Cafe & Restaurants industry. Performance peers in similar range include Cake Box and The Real Greek.
Customer satisfaction (CSAT) reflects customer loyalty and service quality, directly impacting brand reputation and repeat business.
TGI Fridays' overall customer satisfaction is 71%, up by 11.6 percentage points year-over-year, indicating a significant improvement in customer sentiment. CSAT varies by location, with Wales at 77%, England at 71%, and Scotland at 70%. There was CSAT dynamics drop during the observed period.
Average check is the typical amount a customer spends per visit, crucial for revenue forecasting and profitability analysis.
The overall average check for TGI Fridays is £38.5, a slight decrease of 0.1% year-over-year. Average check in England is £38.7, Wales £37.7 and Scotland £37.6. Average check was highest in July 2025 and exhibits variability over the observed months.
Number of outlets indicates brand reach and expansion, essential for assessing market penetration and growth potential.
TGI Fridays has 41 outlets in England, 7 in Scotland, and 1 in Wales. This distribution shows that most of their restaurants are in England.
Identifying key competitors helps refine strategies, benchmark performance, and understand the competitive landscape.
The top competitors for TGI Fridays, based on cross-visitation, are McDonald's (11.08%), JD Wetherspoon (5.96%), Nando's (3.73%), KFC (3.51%), and Harvester (3.30%). McDonald's has the highest cross-visitation rate.
Analyzing traffic workload by hours optimizes staffing and resource allocation, ensuring efficient operations during peak times.
Traffic workload peaks between 17:00 and 19:00, reaching 56.98% at 18:00, indicating these are the busiest hours for TGI Fridays. The lowest traffic is from 0:00 to 8:00, during which time the restaurants are likely closed.
Understanding consumer segments enables tailored marketing, enhancing relevance and effectiveness of campaigns.
Women (111 index) are overrepresented and men (92 index) are underrepresented. Gen Z (121 index) has a high affinity, while Gen Y (97 index) has under-indexed affinity, and Gen X (101 index) nearly average.