Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Pancake Parlour performance in the Australia and how they change over time
See what factors influence The Pancake Parlour performance in the Australia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Pancake Parlour' competitors in the Australia
An analysis of The Pancake Parlour' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Pancake Parlour is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals a brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
The Pancake Parlour is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in Australia. This indicates a strong market presence and high customer preference. The performancePeers in the same percentile range include Zeus Street Greek, OMI, Wilma, Delhi Rocks, El Camino Cantina, and Macchiato Wood Fire Pizza and Coffee Roasters.
Customer Satisfaction (CSAT) measures how well a brand's products/services meet customer expectations, driving loyalty and positive word-of-mouth.
The Pancake Parlour has a customer satisfaction rate of 78% in Australia, with a 10 percentage point increase year-over-year. In Victoria, the CSAT is also 78%. This indicates a positive trend in customer satisfaction. The CSAT score increased from 69.78% in May 2025 to 81.64% in July 2025.
Average Check (or Average Spend) reflects the typical transaction value, influencing revenue and profitability for The Pancake Parlour.
The overall average check for The Pancake Parlour in Australia is 34.9 AUD, which has decreased by 4.8% year-over-year. The average check in Victoria is also 34.9 AUD. The average check value fluctuated from 35.11 AUD in May 2025 to 30.73 AUD in July 2025.
Number of Outlets indicates brand reach and market penetration, influencing accessibility and revenue potential for The Pancake Parlour.
The Pancake Parlour has 13 outlets in Victoria, Australia. This represents the total number of outlets for the brand in that state. There is no growth data available for the number of outlets during the period.
Analyzing competitors helps identify market threats and opportunities for differentiation and strategic positioning of The Pancake Parlour.
The top competitors for The Pancake Parlour, based on cross-visitation, are McDonald's (12.58%), Hungry Jack's Burgers (6.09%), KFC (5.27%), Guzman y Gomez (4.46%), and Nando's (3.04%). This indicates that customers who visit The Pancake Parlour also frequent these fast-food chains.
Traffic Workload reveals peak hours, enabling staffing optimization and targeted promotions for The Pancake Parlour in Australia.
The peak traffic workload for The Pancake Parlour occurs between 18:00 and 21:00, with the highest traffic at 20:00 (56.88%). Traffic is significantly lower during the early morning hours (0:00-7:00). This information can be used to optimize staffing levels and promotions based on hourly traffic patterns.
Understanding consumer segments allows The Pancake Parlour to tailor marketing efforts and offerings to specific demographic groups.
Women (107 Index) are overrepresented among The Pancake Parlour's consumers, while men (95 Index) are slightly underrepresented. Gen Y (106 Index) has high affinity, while Gen X (86 Index) and Gen Z (84 Index) are underrepresented compared to the average consumer. This means women and Gen Y have strong affinity towards The Pancake Parlour.