Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Pancake Parlour performance in the Australia and how they change over time
See what factors influence The Pancake Parlour performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
The Pancake Parlour is ahead of most brands
Sample of brands in the same percentile
An analysis of The Pancake Parlour' competitors in the Australia
An analysis of The Pancake Parlour' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Pancake Parlour's market performance is at the 59th percentile. This indicates an average/above average market standing. Performance peers in the same percentile range include Zarraffa's Coffee, Masala Kitchen, The Naked Duck, Macchiato Wood Fire Pizza and Coffee Roasters, El Camino Cantina, and Delhi Rocks.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
The Pancake Parlour's overall CSAT is 83%, up 11.5 percentage points year-over-year. In Victoria, the CSAT is also 83%, with a similar increase. This indicates a strong positive trend in customer satisfaction over the past year.
Average check (transaction value) indicates spending per customer. Monitoring this helps optimize pricing, promotions, and menu strategies.
The Pancake Parlour's overall average check is 34.9 AUD, down 10.2% year-over-year. In Victoria, the average check is also 34.9 AUD. The decrease suggests a need to analyze pricing and customer spending habits.
Outlet count reflects brand reach and market presence. Growth indicates expansion, while stability suggests market consolidation.
The Pancake Parlour has 13 outlets in Victoria. This indicates a focused presence in this state, with no reported change in outlet numbers during the reporting period.
Identifying top competitors helps understand market dynamics and benchmark performance, informing strategies to gain a competitive edge.
The top competitors for The Pancake Parlour, based on customer cross-visitation, are McDonald's (13.16%), KFC (5.85%), Hungry Jack's Burgers (4.68%), Guzman y Gomez (4.09%), and Betty's Burgers (2.63%). This shows a significant overlap with fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing, resource allocation, and optimized customer experience.
The Pancake Parlour experiences peak traffic workload between 18:00 (6 PM) and 21:00 (9 PM), with the highest workload at 20:00 (8 PM) at 59.47. The lowest traffic is between 1:00 (1 AM) and 5:00 (5 AM).
Understanding consumer segments by gender and generation enables targeted marketing, tailored product offerings, and improved customer engagement.
Women show a high affinity (108 Index) for The Pancake Parlour, while men are under-indexed (93 Index). Gen Y demonstrates high affinity (119 Index), while Gen X (76 Index) and Gen Z (68 Index) are under-indexed.