Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Zarraffa's Coffee performance in the Australia and how they change over time
See what factors influence Zarraffa's Coffee performance in the Australia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Zarraffa's Coffee' competitors in the Australia
An analysis of Zarraffa's Coffee' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Zarraffa's Coffee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive success in the Cafe & Restaurants industry.
Zarraffa's Coffee's market performance is at the 99th percentile, indicating a leading position. This suggests it captures a significant share of customer foot traffic compared to its competitors like Cafe 63 and Gelatissimo, who are in a similar range.
Customer satisfaction reflects loyalty. Monitoring CSAT helps identify areas for improvement, ensuring repeat business and positive brand perception.
Overall customer satisfaction for Zarraffa's Coffee is 73%, a decrease of 3.9 percentage points year-over-year. Satisfaction varies by state, with Western Australia at 78% and New South Wales at 76%. The CSAT decreased during the period from 77.18% to 71.00%.
Average check indicates spending per customer. Tracking this metric helps understand revenue trends and the effectiveness of pricing strategies.
The overall average check for Zarraffa's Coffee is 18.9 AUD, an increase of 17.7% year-over-year. Queensland has the highest average check at 19.4 AUD. The average check value has fluctuation over time from 17.08 AUD to 14.80 AUD.
Identifying competitors reveals market dynamics. Knowing which brands customers also visit enables targeted strategies to retain and attract customers.
Zarraffa's Coffee's customers also frequently visit McDonald's (23.62%), KFC (9.55%), and Hungry Jack's Burgers (8.88%). This indicates that these brands are significant competitors in attracting similar customer segments.
Understanding consumer segments enables targeted marketing. Tailoring strategies to different demographics enhances engagement and campaign effectiveness.
Zarraffa's Coffee sees high affinity from women (109 index) and Gen X (158 index), suggesting these groups are overrepresented among its customers. Gen Z is underrepresented (52 index), indicating a need to adjust strategies to better engage this demographic.