Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence The Paleta Bar performance in the United States and how they change over time
See what factors influence The Paleta Bar performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
The Paleta Bar is in the top 1% of brands
Sample of brands in the same percentile
An analysis of The Paleta Bar' competitors in the United States
An analysis of The Paleta Bar' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Paleta Bar ranks in the top 1% in market performance, a leading position indicating strong competitive advantage. Performance peers in a similar range include Thai Charoen Kitchen, Cilantro Taqueria, Butterbee's American Grille, Asia Pot, Cucina Moderna, and Drift.
Customer satisfaction (CSAT) reflects customer sentiment, directly impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
The Paleta Bar's overall CSAT is 79%, down 9.7 percentage points year-over-year. CSAT varies by state, with Kansas at 95% (+14.1pp) and Nevada at 79% (-14pp). This highlights regional differences in customer experience.
Outlet count indicates brand reach and expansion. Tracking outlet distribution informs growth strategies and market penetration efforts.
The Paleta Bar has 14 outlets in New Mexico, 6 in Texas, 4 in Arizona, 3 in Colorado, and 1 each in California, Nevada and Kansas. New Mexico accounts for the highest presence.
Identifying top competitors helps understand market dynamics and benchmark performance. This insight informs strategic decisions and competitive positioning.
The Paleta Bar's top competitors based on cross-visitation are McDonald's (13.45%), Texas Roadhouse (7.56%), Chick-fil-A (6.72%), Panda Express (6.72%), and Starbucks (5.04%). These brands capture shared customer interest.
Traffic workload patterns reveal peak hours and customer flow. This data optimizes staffing, resource allocation, and operational efficiency.
The Paleta Bar experiences peak traffic between 11 AM and 8 PM, with the highest workload around 7 PM (58.36%). There is no traffic between 12 AM and 9 AM, indicating specific operational hours.
Consumer segment analysis by Gender and Generation informs targeted marketing, product positioning, and enhanced customer engagement strategies.
Women (127 affinity index) and Gen Y (122 affinity index) are overrepresented among The Paleta Bar's consumers, suggesting high affinity. Men (75 affinity index) and Gen X (78 affinity index) are underrepresented.