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See what factors influence The Original Mels Diner performance in the United States and how they change over time
See what factors influence The Original Mels Diner performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of The Original Mels Diner' competitors in the United States
An analysis of The Original Mels Diner' competitors in the United States
In Cafés & Restaurants
·Jun – Aug 25
The Original Mels Diner is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in its industry.
The Original Mels Diner ranks in the top 1% within the Cafe & Restaurants industry in the United States, indicating a leading market position. This strong performance suggests significant customer preference relative to its peers like Nirvana Indian & Nepali Cuisine, LA VECINDAD®, Marash Mediterranean, PINCHO Burgers and Kebabs, Fat Shack, and Federales Logan.
Customer satisfaction is crucial for repeat business, positive word-of-mouth, and brand loyalty, directly impacting revenue and growth.
The Original Mels Diner shows strong customer satisfaction with an overall CSAT of 87%, up by 4.6 percentage points year-over-year. California shows a CSAT of 87% (up 3.8pp), while Nevada shows 84% (up 9.7pp), indicating positive customer perception across key locations.
Average check is a key revenue indicator, reflecting customer spending per visit and the effectiveness of upselling strategies.
The Original Mels Diner's average check is $21.5, a decrease of 1.6% year-over-year. Nevada has an average check of $21.9, while California's is $21.4. The decrease in average check may require investigation into menu pricing or customer ordering habits.
Outlet count indicates brand reach, market presence and potential revenue. It shows the scale of the business operations.
The Original Mels Diner operates 13 outlets in California and 1 in Nevada. California accounts for the majority of the brand's locations, highlighting its stronger presence in that state.
Analyzing top competitors helps identify market trends, benchmark performance, and refine strategies to gain a competitive edge.
McDonald's (15.52%), In-N-Out Burger (10.75%), Taco Bell (9.85%), Starbucks (8.66%), and Black Bear Diner (6.27%) are the top competitors with shared customers, indicating they are primary alternatives for The Original Mels Diner's customer base.
Understanding peak traffic hours allows for efficient staffing, optimized resource allocation, and enhanced customer experience.
Traffic workload peaks between 10:00 AM and 12:00 PM, with the highest workload at 11:00 AM (66.04%), suggesting this period requires maximum staffing and resources to handle customer demand effectively.
Understanding consumer segments is strategically important, gender and generation affinity insights inform targeted marketing and positioning strategies.
Women show an affinity index of 77, suggesting they are under-indexed. Men show an affinity index of 121, indicating they are over-indexed. Gen X has an affinity index of 149, over-indexed, while Gen Y (68) and Gen Z (34) are under-indexed.