Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Original Mels Diner performance in the United States and how they change over time
See what factors influence The Original Mels Diner performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Original Mels Diner' competitors in the United States
An analysis of The Original Mels Diner' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
The Original Mels Diner is in the lower 35% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Original Mels Diner's market performance is in the lower 35%, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include BunSlut, TouchDown Wings, Red Crab Seafood & Grill, Flatbread Company, Dalia, and Pink Steak.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
The Original Mels Diner has an overall CSAT of 89%, a 5.4 percentage point increase year-over-year. California shows a CSAT of 90% with a 6.9 percentage point increase, while Nevada has a CSAT of 75% with a 12.9 percentage point decrease. This indicates strong customer satisfaction in California but declining satisfaction in Nevada.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions for profitability.
The Original Mels Diner's overall average check is $21.40, a 6.2% decrease year-over-year. Nevada has an average check of $21.80 with 0% growth, while California has an average check of $21.40 with 0% growth. The decrease in average check suggests customers are spending less per visit.
Outlet count indicates brand reach and growth. More outlets can mean greater market presence and accessibility for customers, driving revenue.
The Original Mels Diner has 14 outlets in California and 1 in Nevada. This shows a strong presence in California, while Nevada has a limited presence. The distribution of outlets impacts brand visibility and customer access in each state.
Identifying competitors helps understand the competitive landscape. Knowing which brands customers also visit informs strategies to attract and retain customers.
The top competitors for The Original Mels Diner, based on cross-visitation, are McDonald's (14.47%), Starbucks (9.79%), In-N-Out Burger (9.79%), Taco Bell (8.94%), and Black Bear Diner (6.81%). This indicates that customers of The Original Mels Diner also frequently visit these fast-food and diner chains.
Traffic workload by hour reveals peak and off-peak times. Understanding traffic patterns helps optimize staffing, promotions, and resource allocation.
The Original Mels Diner experiences peak traffic between 9 AM and 1 PM, with the highest workload at 11 AM (65.59%). Traffic is lowest between 2 AM and 5 AM (0%). This data suggests the diner is busiest during brunch and lunch hours.
Understanding consumer segments allows for targeted marketing. Tailoring strategies to specific demographics can improve engagement and drive sales.
The consumer segments show that women (76%, delta -24.46) are overrepresented and men (123%, delta 23.31) are underrepresented. Gen X (139%, delta 38.74) shows high affinity, while Gen Y (67%, delta -32.98) and Gen Z (48%, delta -52.30) are underrepresented.