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Managing Partner, Global Business Development
See what factors influence The Fish & Chip Co performance in the South Africa and how they change over time
See what factors influence The Fish & Chip Co performance in the South Africa and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Fish & Chip Co' competitors in the South Africa
An analysis of The Fish & Chip Co' competitors in the South Africa
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Fish & Chip Co is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
The Fish & Chip Co holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This signifies strong customer preference and competitive advantage in South Africa's Cafe & Restaurants industry. Performance peers include Olives and Plates, The Backyard Café, Grill King, Seven Colours Eatery, Ilali Restaurant, and Swirl Smashed and Rolled Ice Cream, all within the same leading percentile range.
Customer satisfaction is crucial as it directly impacts brand loyalty, repeat business, and positive word-of-mouth referrals.
Overall customer satisfaction for The Fish & Chip Co is 61%, a slight decrease of 0.9 percentage points year-over-year. Western Cape shows high satisfaction at 89% with a 15.6 percentage point increase, while Gauteng's satisfaction is 57% with a decrease of 3.4 percentage points. The trend shows improvement from May to July 2025.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception.
The Fish & Chip Co's overall average check is 125.8 ZAR, down 6.8% year-over-year. Gauteng's average check is 128.5 ZAR with no growth. Average check values increased from May to June 2025, before slightly decreasing in July.
Outlet count indicates brand reach and market presence, affecting accessibility and overall revenue potential.
The Fish & Chip Co has the highest number of outlets in Gauteng (91), followed by Limpopo (30), and North West (17). Mpumalanga has 15 outlets, Free State has 9, Western Cape has 7, KwaZulu-Natal and Eastern Cape each have 5, and Northern Cape has 4. Gauteng dominates outlet presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for The Fish & Chip Co, based on customer cross-visitation, are KFC (29.87%), McDonald's (22.08%), Spur (16.88%), Debonairs Pizza (10.39%), and Pedros (9.09%). These brands capture significant customer overlap, reflecting shared customer preferences.
Understanding traffic workload by hour enables efficient staffing and resource allocation to meet customer demand.
Traffic workload for The Fish & Chip Co peaks between 9 AM and 6 PM, with the highest activity around noon (48.27%). There's a significant increase in traffic starting at 6 AM, rising sharply through the morning, with a sharp decline from 7 PM onwards. Low traffic volumes occur between 12 AM and 5 AM.
Consumer segment insights inform targeted marketing, allowing tailored campaigns that resonate with specific demographics.
The Fish & Chip Co shows a high affinity with Women (86% representation) and Gen Y (187% representation). This suggests that women and Gen Y consumers are more likely to visit or engage with the brand compared to average consumers. Marketing efforts could be tailored towards these demographics.