Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Fish & Chip Co performance in the South Africa and how they change over time
See what factors influence The Fish & Chip Co performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
The Fish & Chip Co is in the lower 34% of brands
Sample of brands in the same percentile
An analysis of The Fish & Chip Co' competitors in the South Africa
An analysis of The Fish & Chip Co' competitors in the South Africa
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Fish & Chip Co is in the lower 34% of brands, indicating a below average market performance. This suggests the brand has a smaller share of customer foot traffic compared to competitors. Performance peers in the same percentile range include KFC Kasselsvlei, Now Now by Woolworths, Old Town Italy, Utopia Cape Town, Mike's Kitchen, and Calisto's Portuguese Restaurant.
Competitor analysis identifies key rivals and their customer overlap. This insight informs strategies to differentiate, attract customers, and maintain market share.
The top competitors for The Fish & Chip Co, based on cross-visitation, are KFC (36.05%), McDonald's (16.28%), Spur (13.95%), ROMAN'S PIZZA (9.30%), and Burger King (9.30%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation. Understanding customer traffic patterns optimizes service and minimizes wait times.
The peak traffic workload for The Fish & Chip Co occurs between 8:00 and 19:00, with the highest activity around 16:00 (47.51%). Traffic is significantly lower during the early morning hours (0:00-6:00), indicating the need for adjusted staffing levels based on hourly demand.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and personalized customer experiences.
The Fish & Chip Co's customer base shows a high affinity for men (index 121) and Gen Y (index 185). This suggests that marketing efforts could be tailored to appeal to these demographics. Women are underrepresented (index 78) in the customer base.