Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Fish & Chip Co performance in the South Africa and how they change over time
See what factors influence The Fish & Chip Co performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
The Fish & Chip Co is in the lower 33% of brands
Sample of brands in the same percentile
An analysis of The Fish & Chip Co' competitors in the South Africa
An analysis of The Fish & Chip Co' competitors in the South Africa
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Fish & Chip Co is in the lower 33% of brands, indicating a below average market position. This suggests weaker competitive strength compared to peers like Truth Coffee Roasting, Olives and Plates, Clay Café, La Colombe Restaurant, Stadium Express and Piatto.
CSAT reflects customer happiness. Tracking it helps identify areas for improvement, boosting loyalty and positive word-of-mouth.
The Fish & Chip Co's overall CSAT is 61%, up 1.2pp year-over-year. Western Cape shows high satisfaction (76%), while Gauteng is lower (57%) with a decrease of 2.2pp. Customer satisfaction increased from June to July, then decreased in August.
Average check reveals spending habits. Monitoring it helps optimize pricing, promotions, and menu offerings for revenue growth.
Overall average check data is unavailable. In Gauteng, the average check is 138.1 ZAR with no growth. The average check decreased from June to August, indicating changes in customer spending.
Outlet count indicates brand reach. Tracking it shows expansion progress and market penetration in different regions.
The Fish & Chip Co has the most outlets in Gauteng (133), followed by Limpopo (35). Other provinces have significantly fewer outlets, indicating uneven distribution across South Africa.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs strategies to attract and retain customers.
The top competitors for The Fish & Chip Co are KFC (29.51% cross-visitation), McDonald's (24.59%), Spur (14.75%), Nando's (9.84%), and Burger King (9.84%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload shows peak hours. Understanding customer flow helps optimize staffing, promotions, and resource allocation.
Traffic workload peaks between 8 AM and 6 PM, with the highest activity around noon (11 AM - 1 PM). There is minimal traffic between 10 PM and 6 AM, indicating the need for optimized staffing during peak hours.
Consumer segments inform targeted marketing. Understanding demographics helps tailor messaging and product offerings for better engagement.
Women are over-represented (90%) and Men are over-represented (110%). Gen Y has a high affinity (183%), suggesting they are a key demographic for The Fish & Chip Co.