Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tastee Freez performance in the United States and how they change over time
See what factors influence Tastee Freez performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Tastee Freez is in the lower 29% of brands
Sample of brands in the same percentile
An analysis of Tastee Freez' competitors in the United States
An analysis of Tastee Freez' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tastee Freez's Market Performance is in the lower 29%, indicating a below average market standing. This means that Tastee Freez captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Zingerman's, Malibu Seafood Fresh Fish Market & Patio Cafe, Speedy's Pizza, Daiquiri Bar, fresh&co, and El Sabor de Mis Raíces.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth and positive word-of-mouth.
Tastee Freez's overall CSAT is 78%, a 2.6 percentage point increase year-over-year, indicating improved customer happiness. Illinois shows the highest CSAT at 88%, while Vermont has the lowest at 75%. This suggests that customer experience varies by location, with some states showing significant improvement.
Average Check reflects spending per customer, crucial for revenue. Monitoring trends informs pricing and promotion strategies to boost profitability.
Tastee Freez's overall average check is $12.4, a 22% increase year-over-year, indicating customers are spending more per visit. Florida's average check is $11.8 USD, with no growth. This suggests that while overall revenue per customer is up, some locations are not experiencing the same growth.
Outlet count indicates brand reach and market presence. Tracking changes informs expansion strategies and competitive positioning within the industry.
Tastee Freez has a varying number of outlets across different states. Illinois has the highest number of outlets with 4, while several states including Louisiana, Arkansas, Minnesota, New York, Nevada and Oklahoma each have 1 outlet. This distribution shows a concentrated presence in certain regions.
Identifying competitors reveals market dynamics and customer preferences, informing strategies to differentiate and capture market share effectively.
Tastee Freez's top competitors based on cross-visitation are McDonald's (19.51%), Culver's (8.13%), Chick-fil-A (7.32%), Starbucks (6.50%), and Wendy's (6.50%). This indicates that customers who visit Tastee Freez also frequently visit these fast-food and cafe chains, suggesting a need to differentiate offerings.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and operational efficiency.
Tastee Freez experiences peak traffic workload between 11 AM and 8 PM, with the highest traffic around 6 PM (60.35%). Traffic is minimal during early morning hours. This data suggests that Tastee Freez should optimize staffing and resources during peak hours to maximize sales and customer satisfaction.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for increased engagement.
Tastee Freez's customer base shows a high affinity towards women (98%) and men (102%). Gen X is overrepresented (168%), while Gen Y (63%) and Gen Z (72%) are underrepresented. This suggests that Tastee Freez appeals more to Gen X, requiring targeted strategies to attract younger generations.